SEO Content Specialist - Japan

Wise is a global technology company, building the best way to move and manage the world’s money.

Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money.

For everyone, everywhere.

More about our mission and what we offer.

Wise is looking for a SEO Content Specialist to join our growing SEO Content team and grow new business customers through B2B content for our Japan market. This role will be based in our Tokyo office.

Content and SEO at Wise is about making sure we offer the best possible content and on-site experience to our customers. We don’t believe in stuffing keywords in a blog article or building artificial links - but we do believe in great copy that inspires and helps readers to find answers.

This role is for candidates with senior-level experience in developing long-term SEO content plans for websites and blogs. You will take the lead on the business content strategy for Wise’s JP blog and collaborate closely with freelance copywriters.

We’re looking for candidates who understand the Japanese market, and speak English and Japanese to take care of our Japanese blog. 

Japan is one of the biggest locales at Wise and we need you to accelerate its growth! The target audience is Japanese speaking people in Japan and abroad.

This role is ideal for someone who is passionate about content creation, digital marketing, and/or SEO. If you already have some knowledge and experience in SEO, that is a huge plus! 

At Wise we’re on a mission to empower our users to make smart financial decisions based on transparent information. Our content team is no different. We produce content and monitor its performance too, because we believe that working in SEO means that you understand how the content you’re producing is helping the end user.

 

Your Mission

• Produce high quality SEO optimised business content in Japanese for Wise Japanese blog to help fuel adoption of Wise by business customers

• Revisit, optimise and improve older articles to boost their performance

• Own  your content - from ideas to briefing, proofreading, editing and finally publishing articles: you will own every stage of the process

• Understand the nuances of business customers, identifying their specific needs, wants, and pain points within the Japanese market, ensuring Wise's products are presented as the right fit

• Explain our products in an easy to understand way for the readers

• Conduct keyword research to plan content that drives organic traffic to our blog and attract new business customers

• Find, coordinate and manage a bunch of talented freelance writers

• Edit copy - you’re not afraid to fix copy or make direct changes when necessary

• Make data-driven decisions using a range of SEO and analytics tools

• Know and proactively monitor the competitor landscape in your locale

• Size up and prioritise content projects/initiatives based on high growth impact/potential 

• Articulate and write-up the problem you're trying to solve as well as your hypothesis for how to fix it 

• Communicate key insights and obstacles to the team and broader Marketing team

• Collaborate with regional marketing channels and product managers to align and discover new content opportunities 

• Follow frameworks - you will ensure our content follows legal, brand and PR guidelines

About You 

• You have a good understanding of the Japanese Market and have local insights about the needs and pain-points of managing money internationally in Japan

• You have 2-3 years of SEO content experience and have independently created content plans that demonstrably impacted the business goals of the brand or website.

• You are fluent in both written and spoken  English - our internal communication language is English, so this is a must!

• You are curious about using AI and automation to boost productivity

• You have a keen eye for content quality, and  can assess readability  with a native speaker proficiency

• You have a great eye for detail and what makes ‘good’ content when it comes to words and visuals; from small copy changes to fixing blog articles in bulk

• It’s a plus if you yourself used Wise or similar products to move / manage your money internationally

• You love data. From traffic numbers to conversion rates, you understand how to measure the performance of your work

• You’re great at building relationships and working with people outside of your own team to get things done (e.g. local freelancers, other teams at Wise)

• You are able to use different SEO tools (GA, GSC, Ahrefs, SEMRush and Looker (bonus)) and explain your analysis / findings to other people in an easy-to-understand way 

• You’re strategic and used to building hypotheses / new initiatives backed by data 

• You thrive more on autonomy than structure. You’re not afraid to take responsibility and ownership of your work

• If you have some experience of using or working with digital finance brands, banks or products, it’s a plus

• Having experience with marketing to business customers Japan, or B2B marketing in general, is a plus

Please be aware that this role requires a background in strategic content planning, not solely content writing or technical SEO. Your primary focus will be on creating long-term content pipelines rather than writing or technical optimisations.

Salary: JPY 6,624,000 - JPY 7,488,000 per annum + RSUs

For everyone, everywhere. We're people building money without borders  — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.

Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

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