SEO & AEO Manager

We’re the Moonpig Group – home to Moonpig, Greetz, Red Letter Days and Buyagift – and we’re on a mission to make people feel loved, celebrated and remembered. Whether it’s a card that gets them laughing out loud or a gift that makes their day, we help people stay close, no matter the miles.

We’re proud to be leading the online gifting revolution, with brilliant products, clever tech and a whole lot of heart. Our platform makes it easy to create moments that matter – packed with personal touches and delivered with care.

We’re not just about selling cards or gifts – we’re here to spread joy, spark smiles and make every celebration feel extra special. And with values that guide how we work and support one another, we’ve built a place where people (and ideas) can truly thrive.

If you’re looking to make an impact, bring your spark and be part of something meaningful – we’d love to have you on the team. 🌙🐷

SEO & AEO Manager |📍London – Hybrid | 💰Competitive Salary + Benefits

About the Role
We’re looking for an experienced SEO & AEO/GEO Manager to accelerate Moonpig’s organic growth and strengthen our brand visibility across traditional search and AI-led discovery.

Based in London (Hybrid working) and sitting within our Performance Marketing team, this is a strategic, commercially focused role at the heart of our Cards business. You’ll own and evolve our SEO and AEO strategy across markets — ensuring we win high-intent demand, stay visible in a rapidly changing search landscape, and deliver peak-ready performance for our most important trading moments: Valentine’s Day, Mother’s Day, Father’s Day and Christmas.

You’ll work closely with Product, Design & Tech (PDT), country leads, and our Digital PR agency partner to turn search opportunity into prioritised, commercially justified action that drives visibility, customer acquisition, and revenue.

Key Responsibilities:
• Set and evolve Moonpig’s SEO + AEO strategy across markets, aligned to commercial priorities and customer needs
• Build and run an annual SEO + AEO trading calendar to ensure peak readiness for Valentine’s Day, Mother’s Day, Father’s Day and Christmas (planning, build, QA, launch, monitoring and post-peak review)
• Partner with Product, Design & Tech to diagnose, scope and deliver technical SEO improvements (crawlability, indexation, site architecture, internal linking, Core Web Vitals, structured data), embedding “SEO-by-design” into product development
• Create strong commercial prioritisation cases for technical SEO/AEO initiatives, clearly framing impact, trade-offs, risks and opportunity cost
• Lead the organic content programme via our Digital PR agency, setting direction, briefing standards, QA processes and optimisation cycles aligned to category goals and peaks
• Advance Moonpig’s AEO maturity by defining what success looks like, running structured discovery and converting insights into a measurable roadmap
• Establish monitoring and governance to identify success signals and mitigate risks, including visibility volatility, brand misrepresentation and competitive movement
• Produce clear, stakeholder-ready reporting that explains performance, commercial impact, next steps and required decisions
• Ensure the right SEO & AEO tooling is in place to identify high-impact opportunities and monitor competitor visibility, translating insight into action
• Act as a trusted partner to country leads, aligning global best practice with local nuance
• Simplify complex SEO and AEO concepts into clear, compelling guidance that brings stakeholders on the journey — especially during peak planning and delivery

About You:
• Proven experience owning and delivering SEO growth in a complex retail or eCommerce environment, including high-stakes seasonal peaks
• Strong technical SEO expertise and experience partnering with Product and Engineering teams to influence delivery
• A track record of building compelling commercial cases to secure roadmap prioritisation
• Experience managing external partners or agencies with clear briefing, QA and performance management
• Working knowledge of AEO / answer-led / AI-influenced discovery, with the ability to define success metrics and manage risk in a fast-moving space
• Confident using analytics and search toolsets to diagnose performance, measure impact and shape recommendations
• An excellent communicator who can translate complexity into clarity
• Collaborative, pragmatic and comfortable working cross-functionally across markets

Interview Process

• Stage 1: 20–30 minute Recruiter Screening Call
• Stage 2: 45-minute interview with the Hiring Manager and the current SEO & AEO team member to assess technical capability and experience
• Stage 3: Final interview with the Hiring Manager and one senior team member

Our process may vary depending on role and availability. We keep candidates informed of any changes.

What's in it for you?

We believe in empowering our team to do their best work. Enjoy:
💰 Competitive Pay & Bonuses: Plus, generous pension plans & staff discounts.
💆🏽 Wellbeing First: Private healthcare (UK), mental health support & dog-friendly offices (London & NL).
🏖️ Flexible Working & Time Off: Generous holidays, hybrid working (1-3 days in office, depending on role/team) & up to 20 days of international working.
📈 Career Growth: Learning allowances, coaching & development programs.

Want to know more?
Explore our full benefits package: here

Our Ways of Working:
We trust our colleagues to do what’s right and offer flexibility to support a balance between work and life. At the same time, face-to-face office time is an important and expected part of working at Moonpig Group. We believe regular in-person working supports collaboration, alignment, and effective decision-making. Candidates will have regular and ongoing time working from the office as part of their role, which will be discussed during the recruitment process.

Moonpig Group's Commitment to Equality, Diversity, and Inclusivity:
At Moonpig Group, we’re all about creating a workplace where everyone feels they truly belong. We celebrate what makes each of us unique, whether that’s our background, how we work best, or what matters most to us.

From working parents who need flexible hours to neurodiverse colleagues with specific working styles, we’re here to support our people in ways that work for them. Because when you feel valued and included, you can thrive, and so can we.

We’re proud to have a number of employee-led groups driving this forward, including our LGBTQ+, Gender Balance, Neurodiversity and EMBRACE (Educating Myself for Better Racial Awareness and Cultural Enrichment) communities, plus our Group-wide EDI committee. These teams help make sure every voice is heard and every idea has a place.

We know that diversity fuels creativity, innovation and connection, and that’s why we’ll keep pushing for progress. Together, we’re building a culture where everyone feels safe, supported, and free to be their brilliant, authentic selves.

If you have a preferred name, please use it to apply and share your pronouns if you are comfortable to do so😊 - If you have any reasonable adjustment requests throughout the interview process please let us know on your application or speak to the Recruiter.