Senior Web Strategist (South Africa)

Huble is an international digital business & CRM consultancy and an Elite HubSpot Partner. We help businesses scale and optimise their sales, marketing, and service operations through cutting-edge digital strategies and CRM-driven transformation.

Our clients range from mid-sized businesses to global enterprises, and we pride ourselves on our ability to deliver strategic, user-centred websites and scalable digital platforms built on HubSpot CMS and related technologies.

As a Senior Web Strategist, you will play a pivotal role in defining how our clients’ websites support business goals, user needs, and long-term growth — translating strategy into clear, usable, and buildable web experiences.

We’re looking for a strategic, digitally-literate and delivery-aware Senior Web Strategist who can bridge the gap between business goals, user experience, and web execution.

You will work closely with clients and internal delivery teams to define website strategy, information architecture, UX direction and content structure — ensuring that every site we build is purposeful, intuitive, scalable and measurable.

You will bring a strong awareness of current and emerging web trends, platforms and technologies, and an ability to translate those trends into practical, appropriate recommendations for client websites — balancing innovation with usability, scalability and delivery realities.

This role is not project management and does not replace delivery roles. Instead, it provides strategic clarity and direction that enables designers, developers, SEO specialists and content teams to deliver with confidence.

🚀 Here are a few of the tasks you'll get to work on

Web Discovery, Strategy & Direction

• Lead client discovery workshops to understand and document business, marketing and website goals
• Translate business and marketing objectives into a clear, actionable web strategy, including:
• Website Hypothesis State
• Website Creative Vision & Mission Statement - You will work closely with the Creative Director to determine and document this milestone
• Website Target Audiences

• Define website goals, success criteria and KPIs
• Identify priority audiences in the context of the website
• Act as a trusted advisor on web best practice, UX patterns and conversion principles

Information Architecture & User Experience Strategy

• Define and validate site structure, navigation and information architecture
• Map core user journeys and key conversion paths
• Define page purpose and hierarchy across templates and content types
• Ensure accessibility, usability and clarity are embedded from the outset

Wireframing & UX Definition

• Produce and/or own low to mid-fidelity wireframes
• Define UX behaviours, layout logic and functional requirements
• Collaborate closely with Designers to ensure visual execution aligns with UX intent

Content & SEO Collaboration

• Define content models and content hierarchy for the website
• Work with SEO Specialists to align IA and page structure with search intent
• Guide Copywriters and Content Population Specialists on content purpose and placement

Strategic QA & Validation

• Review designs and builds against agreed strategy and UX intent
• Validate journeys, structure and content logic during delivery
• Provide strategic sign-off from a web experience perspective

Web Trends, Innovation & Best Practice

• Maintain a strong understanding of current and emerging web trends and UX patterns
• Stay informed on the evolving web technology landscape, including CMS platforms and modular design systems
• Translate relevant trends into practical guidance for clients and internal teams

Collaboration & Leadership

• Work closely with Web Project Managers, Software Architects, Designers, Developers, SEO Specialists and Content teams
• Provide strategic guidance and mentoring to delivery teams
• Contribute to the evolution of Huble’s web strategy frameworks and methodologies

🏗️ To excel in this role, you should have the following

• 7+ years’ experience in web strategy, UX, digital experience or website consultancy
• Agency or consultancy experience preferred
• Strong grounding in web best practice, usability, IA and UX patterns
• Proven experience producing wireframes, sitemaps and content models
• Experience working closely with designers, developers and SEO specialists
• Platform experience with HubSpot CMS is ideal but not essential (experience with WordPress, Webflow, Sitecore, Adobe, Contentful or similar platforms is acceptable)
• Strategic & Analytical Thinking
• Communication & Leadership
• Tech-Aware, Trend-Literate & Growth-Oriented

🌍 Why join Huble?

• Elite HubSpot Partner with a strong web and CMS proposition
• International, collaborative team with deep technical and strategic expertise
• Opportunity to shape and mature Huble’s web strategy discipline
• Career growth through training, certification and leadership opportunities
• Work on complex, high-impact website programmes for global clients

🎁 As part of the remuneration package, you will receive the following

• 🌍 Remote work - Enjoy the freedom of remote work within the country of employment.
• 🔌 Loadshedding support - We provide a power station to help you during load shedding.
• 🪑 Home office budget - Create your optimal workspace with a budget for a desk and chair.
• 💻 IT Equipment - Choose between a MacBook or Windows laptop, plus a monitor and mouse.
• 🌴 Generous annual leave - Take advantage of 18 days of annual leave, plus 2 extra days for special occasions like your birthday.
• 🧘 Flexible schedule - We understand and accommodate your personal needs, whether it's for leisure or family commitments.
• 👕 Huble Swag - Show off your Huble pride with our awesome swag.
• 🏥 Medical Aid - Get subsidised cover on your health related needs.

🛣️ Interview Process

• Intro Call (20 min)
• 1st Interview (30 min)
• Presentation Interview (60 min)
• Final Interview (30 min)

We aim to complete the process in under 10 working days (subject to availability).

🤝 Keen to Huble with us?

If you are ready to take on this exciting opportunity and join our team, we would love to hear from you. Apply today and let's Huble together!

NB - Please note that candidates must have the legal right to work and current residency in South Africa.

Please note that we have not enlisted the help of external recruiters for this role. If contacted by someone outside of Huble who does not have the @hubledigital.com email domain, please inform us immediately. Thank you!