Senior UX Writer/Content Designer

About Samsung Food

At Samsung Food (you might know us as Whisk), we are pioneering the future of everyday care and health — helping individuals and families around the world live better through connected, proactive, and personalized experiences. Our mission is to connect food, health, and home across the Samsung ecosystem, turning data from your devices into personalized guidance that supports you and your loved ones.

We work at the intersection of AI, nutrition, behavior change, and digital health. The Samsung Food app was included in Google Play’s Best of 2020 Everyday Essentials list, has been regularly featured on the Apple App Store, and was nominated for a 2021 Webby Award. We’ve also launched Vision AI, which recognises food and meals using our global Food Genome, and developed deep integrations with Samsung Health and SmartThings.

We are a remote-first team of more than 100 people in over 30 countries, united by our commitment to innovation and impact. As part of Samsung Electronics, we combine the agility of a startup with the scale of the world’s largest consumer electronics company. Join us and help build technology that improves daily life for tens of millions of people across phones, wearables, TVs, and kitchen appliances in the years to come.

Learn more about how we’ve shaped a high-performing global team over the past 14 years.

About the Role

We're looking for a UX Writer/Content Designer (project-based consultant role) to shape how users experience our behaviour-led health journeys inside our product.

You’ll work at the intersection of product, behavioural science, and content — translating behavioural frameworks and product logic into intuitive, human language that helps users take action.

This is a hands-on role. You will help design behavioural journeys and write the in-product copy that powers them.

This is a 6-month project (with the potential for extension), requiring approximately 20 hours per week, and is fully remote.
Please include a link to your portfolio as part of the application process.

What You’ll Do

Own In-Product Copy Across Journeys

Write and iterate on onboarding flows, in-app journeys, feature education, progress feedback, nudges, empty states, and CTAs

Ensure each touchpoint aligns with the user’s stage in their journey

Maintain clarity and simplicity within complex health contexts

Develop reusable copy patterns and templates for check-ins, assessments, feedback, and reinforcement

Translate Behavioural Frameworks into Actionable Experiences

Work closely with product managers and a behavioural science consultant

Turn behaviour change strategies into motivating, easy-to-follow storytelling and copy

Ensure the user experience feels empowering — not clinical or restrictive

Support users in building sustainable habits through thoughtful framing

Review wireframes and prototypes early in the design process

Contribute to journey and user flow discussions and decisions

Identify friction points and cognitive overload

Propose structural improvements to improve clarity, motivation, and comprehension

Advocate for user-centred language throughout product development

Maintain Narrative & Voice Consistency

Apply defined tone and voice principles across journeys

Adapt tone appropriately for onboarding, setbacks, progress, and reinforcement

Ensure the product feels cohesive across weeks and touchpoints

Iterate Based on Data & Feedback

Review drop-off and engagement data

Suggest copy experiments and refinements

Continuously improve clarity and behaviour adoption through iteration

What We’re Looking For

Experience

+5 years of experience in UX writing or content design within digital products

Native English speaker 

Experience working on behaviour-driven products (health, education, fintech, habit-building apps)

Strong portfolio demonstrating in-product flows and user-centred copy

Skills

Ability to simplify complex systems into intuitive language

Strong understanding of cognitive load and behavioural motivation

Comfortable working in iterative product environments

Confident collaborating with product, design, and behavioural stakeholders

Able to balance clarity, empathy, and precision

Nice to Have

Experience in health, nutrition, or behaviour change

Familiarity with behavioural frameworks (e.g., COM-B or similar models)

Experience writing for personalised or adaptive journeys