Senior UX Researcher & Strategist (f/m/x)

The role

Join us in shaping the future of a global company by turning customer insight into strategic direction. As a Senior UX Researcher & Strategist on our Insight & Experience Innovation team, you’ll collaborate cross-functionally to shape product and service direction, de-risk high-ambiguity bets, and advocate for the user's voice across HelloFresh Group.

You will design and lead research and strategy projects that unearth meaningful insight and translate it into clear direction for what we should build next. Your work will transform assumptions into evidence-backed opportunities and concepts, making an immediate and lasting impact on our customers and our company.

To succeed in this role, you’ll bring a mixed-methods research toolkit, experience applying it in digital product environments, and a strong strategic lens. You know how to build confidence in ambiguous spaces, influence senior stakeholders, and build advocacy for the customer across the organization.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

About the team

The Insight & Experience Innovation (IXI) practice is a multidisciplinary and global team of UX Research Strategists and Research Operations Specialists. We sit within HelloFresh group's UX organization which is composed of researchers, writers, and designers. Together, we enable the organization to respond with agility and ease to ever-shifting customer needs and company priorities, empowering our colleagues with information and tools to make well-informed decisions.

What you’ll do

• Lead strategic research initiatives: Own end-to-end research and strategy work streams, from scoping through execution to insight delivery and application, balancing primary, secondary, qualitative and quantitative methods.

• Shape experiences across the ecosystem: Partner with product, design, marketing, operations, and business teams to understand and shape experiences across the full customer and service ecosystem.

• Discover new opportunity spaces: Lead generative, future-facing research to uncover unmet needs, system-level tensions, and new opportunity areas beyond existing product roadmaps.

• Apply rigorous, strategic methods: Select and apply generative, evaluative, and concept-testing methodologies with a strategic lens, prioritizing opportunity discovery and desirability validation over late-stage usability testing.

• Synthesize & activate insight: Translate research into strategic narratives, opportunity frames, and future-state strategies, and drive alignment through well-designed, insight-led workshops and co-creation sessions.

• Prototype concepts and strategies: Create and prototype concepts, value propositions, and service scenarios to evaluate desirability and provide direction for product and service development.

• Champion the user: Promote user-centric thinking in teams and ensure the customer experience remains at the forefront of product and service decisions.

• Partner with senior stakeholders: Act as a thought partner to senior stakeholders, challenging assumptions, reframing problem spaces, and shaping strategic priorities with evidence.

What you’ll bring

• Lead strategic research initiatives: Own end-to-end research and strategy work streams, from scoping through execution to insight delivery and application, balancing primary, secondary, qualitative and quantitative methods.

• Shape experiences across the ecosystem: Partner with product, design, marketing, operations, and business teams to understand and shape experiences across the full customer and service ecosystem.

• Discover new opportunity spaces: Lead generative, future-facing research to uncover unmet needs, system-level tensions, and new opportunity areas beyond existing product roadmaps.

• Apply rigorous, strategic methods: Select and apply generative, evaluative, and concept-testing methodologies with a strategic lens, prioritizing opportunity discovery and desirability validation over late-stage usability testing.

• Synthesize & activate insight: Translate research into strategic narratives, opportunity frames, and future-state strategies, and drive alignment through well-designed, insight-led workshops and co-creation sessions.

• Prototype concepts and strategies: Create and prototype concepts, value propositions, and service scenarios to evaluate desirability and provide direction for product and service development.

• Champion the user: Promote user-centric thinking in teams and ensure the customer experience remains at the forefront of product and service decisions.

• Partner with senior stakeholders: Act as a thought partner to senior stakeholders, challenging assumptions, reframing problem spaces, and shaping strategic priorities with evidence.

• Use AI thoughtfully in research and strategy: Integrate AI tools in the research and innovation process to accelerate exploration and synthesis, while applying a critical lens to ensure rigor, validity, and nuanced human insight.

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.

• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.

• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.

• Invest in your growth with a German language learning budget, and access to the HelloFresh Academy.

• Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!

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