Senior UX Designer

Schema App is a fast-paced, profitable SaaS company headquartered in Guelph, Ontario, and proud of our Canada-wide team. We are a smart, collaborative team on a mission to be a global leader in Enterprise Marketing Tech Innovation with a focus on content knowledge graphs. Schema App is proud to call SAP, Wells Fargo, and Henry Ford Health our customers. We are the leaders in a niche area of search engine optimization (SEO), called schema markup. Schema markup builds knowledge graphs that unlock AI and Search understanding of web content. Our comprehensive end-to-end solution empowers Enterprise Digital Marketing Teams to achieve organic search results, content insights and increased AI efficiency. Our technology is essential with the evolution of AI Search (ChatGPT, AI Overviews, and Gemini)

Visit Schema App at  www.schemaapp.com or on LinkedIn. 

We are seeking a Senior UX Designer to partner with our new Product Leadership to lead this transformation. You won't just be "designing screens" you will be redefining how our customers interact with our product, grounding every decision in research, data, and strategic intent.

Functional Accountabilities - How You Will Make an Impact 

1. Lead Discovery & Research (The "Why")

Move beyond assumptions: You will own the research function. This means conducting user interviews, running surveys, and analyzing usage data to validate problems before we design solutions.

Usability Testing: You will establish a rigorous cadence of usability testing. You won't ship designs and "hope" they work; you will validate them with prototypes and real users first.

Data-Informed Design: You will use quantitative data (analytics) and qualitative insights to substantiate your design decisions to stakeholders.

2. UX Strategy & Architecture (The "What")

Holistic Flows: You will map complex user journeys and information architecture. You are solving for the entire workflow, not just individual features.

Overhaul the Experience: You will play a key role in auditing and refactoring our legacy SaaS interface, turning our feature set into a cohesive, intuitive platform.

Business Alignment: You will ensure that design outcomes drive business goals (retention, time-to-value, engagement).

3. Collaboration & Leadership

Partner with Engineering: You will collaborate closely with our Development team and our Design Technologist to ensure your vision is executed faithfully while respecting technical constraints.

Elevate the Culture: You will act as an internal evangelist for User-Centered Design, helping the wider company understand the difference between "making it pretty" and "making it work."

Key Competencies

UX Experience: Specifically 5+ years in B2B SaaS or complex web applications. You have a portfolio that showcases process (research, sketches, failures, and iterations) not just polished UI.

Research Mastery: You are comfortable picking up the phone and talking to customers. You know how to write a script, run a test without leading the witness, and synthesize the results.

Strategic Thinking: You can articulate the business value of your design decisions. You don't say "I like this color"; you say "This pattern reduces friction in the onboarding flow by 20%."

Tools: Mastery of Figma (prototyping, auto-layout).

EQ & Mentorship: We’re growing and refining how we operate. You can thoughtfully navigate legacy systems and relationships while championing best practices that move us forward.

Metrics

Research Velocity & Cadence
Number of structured research activities per quarter (interviews, surveys, usability tests), validating that research-driven decision making is an embedded operating rhythm.

Usability Validation Rate (Pre-Launch Testing)
% of new features/refactors tested with real users before release,  reinforcing evidence-based design and reducing costly post-launch fixes.

Usability Success Score
Task success rate during usability tests for key workflows, objectively measuring whether designs “work,” and not just look good

Time-to-Value Improvement
Reduction in time for new users to reach the first meaningful outcome.

Feature Adoption Lift
Improvement in retention, engagement, or adoption for redesigned experiences.

Cross-Functional Delivery Effectiveness
% of designs implemented without major rework due to feasibility gaps, reflecting strong collaboration with Engineering and technical constraint awareness.

Cultural Impact Score
Stakeholder satisfaction with the UX process.

Core Values Alignment

Growth Mindset – Continuously experiments, learns, and adapts in enterprise and AI-driven marketing.

Resourceful – Delivers high-impact results creatively with strong ROI.

One Team – Collaborates seamlessly across Sales, CS, Product, and partners

We are Humble – Elevates team and partner voices, seeks feedback, and adapts with curiosity.

AI-based tools may be used to support screening; all resumes are reviewed by a member of our team.

Life @ Schema App

Culture focused on your growth: Weekly 1:1 with conversations around Professional Development

Great benefits for health & wellness, and your coverage starts as soon as you do

RRSP matching!

Flex days to re-energize on top of vacation days and you don’t work on your birthday

You choose where you work - home or headquarters in Guelph. The sales team comes into the office 1–2 times per week

The Culture Club keeps our virtual team connected through fun and innovative events

Diverse smart team! The more inclusive we are, the better our work will be

Schema App’s purpose is to build meaningful connections, with each other, our customers, and the data so that we are all understood. We are a team of smart people helping each other solve hard problems.

If you require accommodation during the application process, please let us know. We are committed to an inclusive work environment and welcome applicants of all backgrounds and perspectives.