Senior User Researcher

ABOUT TIDE

At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.

Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France.

Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love.

Tide facts:

• Tide is available for UK, Indian, German and French SMEs

• Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly

• Over $300 million raised in funding

• Over 2,500 Tideans globally - we’re diversity champions!

• We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, and in Berlin, Paris and Luxembourg.

ABOUT THE ROLE

We’re seeking a talented Senior UX Researcher to lead end-to-end research projects within the SME market at Tide. You'll deliver high-quality studies to enhance user experience and drive business growth, while supporting product stakeholders and the design team. As a hands-on practitioner, you’ll provide actionable insights, promote Human-centred design, and contribute to operational excellence. This dynamic role involves fieldwork, data analysis, and consulting with business partners, while collaborating with designers, developers, and product teams to build a world-class financial platform.

Some of the things you’ll be doing

• Planning and running research activities as a hands-on practitioner.

• Working with business stakeholders to scope and prioritise research requests in line with company planning.

• Consulting on a variety of user research methods across the business and within your product area.

• Conducting moderated studies to get a detailed understanding of customer needs.

• Applying both qualitative and quantitative methods as appropriate as well as advising others on when to use each.

• Analysing data from fieldwork and making recommendations.

• Managing external agencies for participant recruitment purposes.

• Working with teams to help identify user driven innovations and improvements

• Adhering to and advocating for top quality standards and best practices in user research.

• Collaborating with a variety of stakeholders to synthesize business insights.

• Supporting design leads and product teams as a trusted advisor on all aspects of research.

• Defining standards and best practices in user research.

• Democratising research practices and self-service approaches to empower Tideans to conduct their own research.

• Keeping abreast of research trends and developments.

• Presenting project findings to the wider business.

WHAT WE ARE LOOKING FOR

Experience and Industry Knowledge

• Background in Sociology, Psychology, Anthropology, HCI, or similar fields is a plus but not required.

• Experience working with digital product teams, especially in start-ups or scale-ups.

• Experience in retail banking or retail financial services is advantageous.

Core Research Skills

• 4+ years of experience with diverse research methods, particularly in product environments.

• Strong skills in designing experiments, studies, and research questions.

• Proficient in behavioral analysis, data collection, and moderation across contexts.

• Skilled at analyzing quantitative and qualitative data, with expertise in data visualization.

• Creative and innovative in developing and refining research methodologies.

• Familiarity with Jobs-To-Be-Done research and ability to guide teams in its application.

• Adept at producing compelling reports and presentations.

Collaboration and Stakeholder Engagement

• Skilled at working with diverse teams in fast-paced environments.

• Effective at managing stakeholders and aligning research to company objectives.

• Strong project planning and resource management skills, including balancing priorities and aligning with business goals.

• Expertise in facilitating collaboration and guiding non-experts in research processes.

• Strong communication skills, including workshop planning and facilitation.

Personal Attributes

• Passion for self-improvement and engagement with the research community.

• Thirst for knowledge and innovative thinking.

• Comfortable navigating ambiguity and setting clear direction.

WHAT YOU WILL GET IN RETURN

Our location-specific employee benefits are designed to cater to the unique needs of Tideans:

• Competitive Compensation - competitive salary and share options

• Time Off – Generous annual leave on top of bank holidays.

• Parental Leave – Paid maternity, paternity, and adoption leave to support your family journey.

• Sabbatical – Extended unpaid and paid leave options after completing milestone years with Tide.

• Health Insurance – Private family insurance with additional OPD coverage and top-up options.

• Life & Accident Cover – Comprehensive accidental and life insurance protection.

• Mental Wellbeing – Access to therapy sessions, courses, meditations, and workshops.

• Volunteering & Development Days – Paid days annually for volunteering or personal growth.

• Learning & Development – Annual budget for books, courses, coaching, and more.

• WOO (Work Outside the Office) – Work from abroad for up to 90 days annually.

• Home Office Setup – Contribution towards setting up your home office

• Laptop Ownership – Keep your old laptop and get a new one when it’s time for a replacement.

• Snacks & Meals – Office perks with snacks, coffee, tea, and lunch (location dependent)

Tidean ways of working

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams.

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.

Disclaimer

It has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to candidates regarding job opportunities. Please be aware that:

• Tide does not charge any fees at any stage of the recruitment process.

• All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.

• Communication from Tide will only come from an official @tide.co email address.

• Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.

If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at [email protected]
Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.

Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy.

Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.