Senior Strategy Manager

ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast.

As a Strategy Manager, Marketing, you will play a critical role in driving customer value, ad spend growth, and long-term strategy and retention for ZoomInfo Marketing customers. This role operates as a strategic advisory position, partnering closely with customers and internal teams to design, activate, and optimize marketing strategies that translate into measurable performance outcomes.

You will own strategic engagement across your book of business, serving as a trusted marketing expert while driving adoption, usage, and spend through structured Engagement Tracks and performance-led consulting.

What You'll Do:

• Drive Ad Spend Sales & Usage across assigned accounts

• Increase the count of Strategic Consulting Engagement Tracks aligned to customer marketing goals

• Conduct and scale Advertising Performance Reviews to drive optimization and growth

• Support growth through strong performance and value realization

• Accelerate DSP adoption through strategic guidance and activation

• Serve as the go-to strategic consultant for marketing personas within our ZoomInfo customer base

Strategic Advisory & Consulting

• Serve as a strategic advisor and media expert, guiding customers to maximize value from ZoomInfo Marketing

• Execute end-to-end Engagement Track consulting series, including planning, strategy, education, and framework design

• Provide recommendations across audience building, creative direction, and media planning

Campaign Performance & Spend Growth

• Drive campaign success and budget utilization, ensuring effective activation and scalable ad spend

• Conduct Advertising Performance Reviews, translating performance data into actionable insights and next-step recommendations

• Meet regularly with customers in consulting engagements to review campaign performance, optimizations, and next steps

Cross-Functional Collaboration & Account Ownership

• Partner with Customer Delivery Managers to align Engagement Tracks to Ad Spend Sales & Usage outcomes

• Collaborate with Account Managers on growth strategy, grounded in customer performance and adoption

What You Bring:

• 5–8 years of experience in digital advertising, ad operations, ad strategy, or campaign management preferred

• Experience operating in a strategic, client-facing role, preferably within SaaS, professional services, or consulting environments

• Strong understanding of DSPs and the ability to articulate their value in a business-outcomes-driven way

• Proven ability to translate business goals into actionable marketing and media strategies

• Demonstrated success managing complex, cross-functional engagements

• Excellent communication skills across written, verbal, and visual formats

• Strong organizational skills, attention to detail, and comfort operating in a fast-paced, ambiguous environment

• Passion for strategic problem-solving, and marketing performance

This role is a hybrid in-office position, with an expectation of 3 days in office and 2 days at home.

The US base salary range for this position is $108,500 - $135,000 + bonus + benefits.

Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process.

We want our employees and their families to thrive. In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.

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About us:

ZoomInfo (NASDAQ: GTM) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller.

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ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here.

ZoomInfo is proud to be an equal opportunity employer, hiring based on qualifications, merit, and business needs, and does not discriminate based on protected status. We welcome all applicants and are committed to providing equal employment opportunities regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic protected by applicable law. We also consider qualified candidates with criminal histories in accordance with legal requirements.

For Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. ZoomInfo does not administer lie detector tests to applicants in any location.