Senior Strategist, Qualitative Research & Creative Strategy - NIQ Americas

US Based Role - candidates must be in the US at time of application

We’re building a world class, global, qualitative research and creative strategy team within NIQ. NIQ has access to the world’s greatest clients in FMCG, Tech and Consumer Durables, and we’re backed by the innovation quant expertise of BASES and the strategic quant capabilities of GFK. We have more than 100 qualitative researchers across Asia, but so far, a significant gap in the USA. This is a fabulous opportunity to be part of that team and help build an exciting new consultancy business within the NIQ ecosystem.  

Responsibilities:  

• Build strong relationships with our sales teams and clients, identifying opportunities to build high-impact brand strategy and innovation projects, incorporating leading-edge qualitative approaches alongside our colleagues' quantitative tools.  

• Get out to our clients and help build relationships, building the relationships that will drive growth for qualitative research and creative strategy at NIQ.  

• Design, moderate and oversee the delivery of high-impact projects that build great relationships with our clients. This will include hands on running of qualitative research, across various methodologies.  

• We’ve got a portfolio of tools to build, in relation to segmentation, innovation, design and communications. If you can lead the thinking on one or more of these areas, that would be great.  

  

A Little About You  

You’re passionate about delivering startlingly thoughtful insight for your clients, designing imaginative projects that contain new ways of looking at the world, and using them to inspire powerful stories that inspire our clients.   

You’re always looking for opportunities with your clients, always supporting the team around you to stretch their capabilities. You’ll have a profound interest in brands, innovation, design and communications, and a track record of supporting clients with relevant insight.  

You might well have experience working in design or innovation consultancies, and if you’ve had experience working client-side, and synthesising qual and quant data, that would be helpful too.  

You are an experienced qualitative moderator who navigates unexpected client shifts with confidence and composure. You have a proven track record across a wide range of live and asynchronous methodologies and are motivated to continue refining and expanding your craft.  

You have qualitative experience in the health care / pharmaceutical industries, as well as in the consumer-packaged goods space more generally, and are comfortable speaking the languages of these industries to consult effectively with our all of our clients. 

Can you effectively tell a story that captures the audience, no matter what level, and brings them along your journey? Are you able to work collaboratively, as part of a team within a dynamic and challenging environment while maintaining high standards? Do you have experience in working with complex client relationships and client issue resolution?    

 

 

  

Qualifications  

• 5+ years’ experience in a relevant industry (CPG, consulting, Account Management)    

• Relevant experience with research techniques & solutions in the related industries of Consumer-Packaged Goods, Health Care / Pharmaceuticals, Consulting, Information, Account Development, Analytics or similar   

• Proven experience moderating a variety of different methodologies, both in-person and virtually  

• Effective in senior-level communications, influencing & negotiation    

• Excellent awareness of market conditions and client business environment    

• Demonstrated record of business development and client partnership    

  

 

This role has a market-competitive salary with an anticipated base compensation of the following range: $83,700 - 110,000.  Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a performance-based bonus. Other benefits include a flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support, and more.

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion