Senior Strategist

About R/GA
In our 40-year history, we’ve changed a lot—from a culture-defining film title studio (Superman, Alien, Ghostbusters); to an interactive advertising agency; to an award-winning product and marketing agency with design, technology, communications, ventures, and IP practices. We like change, and we like to navigate our clients through it too.

Our approach to work is always human first. This unwavering focus helps us create meaningful and memorable experiences that live across digital platforms and often blur the line between the digital and real worlds. We believe disruptive thinking happens when you collide experts in design, technology, and culture.

About the Role
Our Strategists partner closely with creative, analytics, and tech teams to build impactful, integrated strategic platforms. As thought leaders, they distill complex data and insights into clear, compelling narratives that drive innovation. They identify disruptive opportunities grounded in culture and technology and craft detailed yet simple presentations that move the work forward.

You’ll partner closely with clients, creators, and cross-functional R/GA teams to craft strategies that strengthen brand relevance, inspire participation, and drive measurable business and cultural impact.

Here’s what you should know if you want to be a Senior Strategist at R/GA:

On any given day, you might

• Craft compelling narratives that inspire creative teams, influence client decisions, and spark work that earns attention and impact.

• Discover unique insights by taking innovative approaches—leveraging AI tools and new technology to uncover opportunities and streamline your workflow.

• Build strong relationships with clients and team members while deepening their knowledge of marketing

• Partner closely with creatives, producers, and technologists to bring bold ideas to life—on time and on brief.

• Work with data analysts to incorporate customer and campaign analytics

• Forecast, report, and optimize data to inform concepts, ideas, and plans

• Take initiative as a self-starter, contributing ideas proactively and collaborating humbly with diverse teams

• Approach challenges with curiosity and resilience, valuing feedback and multiple perspectives to continually learn and grow

The Ideal Person

• Has extensive knowledge of and experience with digital, social and interactive environments

• Has experience with campaign strategy, brand marketing, research mining and analysis (4C’s)

• Takes out-of-the-box approaches to uncovering unique insights and isn’t afraid to leverage AI and emerging tech to work smarter and faster.

• Enjoys collaborating with creative teams to execute strategies for clients

• Has worked with specialized research practices in the past, such as ethnography, usability, etc.

• Understands database and segmentation strategies

• Thrives on being resourceful and resilient, tackling challenges with creativity and grit, adapting quickly when plans change, and turning limitations into opportunities

You bring

• 4+ years’ strategy experience at an agency and/or working with developing insights, leading cultural trends, and driving big ideas for interactive platforms.

• Confidence and clarity in storytelling—comfortable presenting work to both internal teams and clients.

• Experience owning workstreams from brief to delivery, while partnering with other strategists to brainstorm, refine ideas, and ensure work is cohesive and insightful.

• A proactive approach to solving problems, with the ability to ask thoughtful questions, present a clear POV, and support your work with data.

• An open and inclusive mindset — you're curious and eager to learn from those with different personal and professional experiences.

• A hunger to grow and evolve, paired with a collaborative spirit that lifts others and challenges the team to see brand and culture from fresh, inspired perspectives.

Bonus

• Previous experience working with pharma or in the health and wellness space.

• A strong understanding of how to balance creativity with compliance, finding opportunities for culturally relevant and emotionally resonant storytelling in highly regulated spaces.

*Candidates must be in the NYC area or be willing to relocate before their start date. This position offers a hybrid work model, but regular in-person collaboration is expected.

The hiring range for this position is $85,000 to $105,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s applicable skills, pertinent experience, and qualifications.

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