Senior Strategic Planner

About VML

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

VML is a WPP agency (NYSE: WPP). For more information, please visit  www.vml.com, and follow along on Instagram, LinkedIn, and X.

Role & Responsibilities:

• Develop and implement best in class strategies for current & future clients aligning them to our clients’ business goals across the entire consumer journey and touchpoints.

• Discover and leverage insights and trends through primary, secondary and available data to develop strategic recommendations for brand building and campaigns across paid, owned, earned channels.

• Responsible for strategy deliverables including Brand building, Personas, Campaign Strategy, Creative Briefing, Comms Planning, Consumer Journey, Digital Ecosystems, Content & Social Media Strategy, Influencer, etc.

• Work closely and constantly collaborate with creative team to develop effective award-winning work

• Proactive ideas and briefs exploring new opportunities for marketing innovation and implementing them on selected accounts.

• Keeping teams updated on new concepts and strategies from the digital world ­ from Singapore, SEA and globally

• Leading strategy for / support business development pitches and proposals

• Responsible for VMLY&R’s reputation and credibility in the client organization.

• Responsible for total client satisfaction, and for ensuring that regular strategic reviews are conducted with client.

• Provide regular updates on performance, insights and recommendations for improvement of current strategies and plans for future initiatives.

• Leadership and learning – Culture of skill-sharing, training, learning, mentoring, guiding and evolving oneself holistically as a strategist

• Pro-active and constantly create value to VMLY&R and client partners

Skills & Expertise:

• At least 5 years of experience in modern marketing environment

• Strong foundation of marketing, branding, communication

• Experience with social media, marketing & analytics tools & resources like GWI, Social Listening and Search Trends, Euromonitor, WARC

• Good understanding of paid, owned, earned digital ecosystems including social, search, mobile, forums, maps, apps, influencers, etc.

• Demonstrated success with client relationships, team management and business development.

• Worked across multiple sectors across global and local brands in both private and public sector, in Singapore and multi-market / regional

• Strong verbal and written communication skills.

• Excellent presentation skills.

• Ability to multitask and prioritize.

• Fortitude to stay calm under pressure.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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