Senior Strategic Events Marketing Manager

Harness is led by technologist and entrepreneur Jyoti Bansal, founder of AppDynamics (acquired by Cisco for $3.7B). The company has raised ~$240M in Series E venture funding, is valued at $5.5B, and backed by top investors including Goldman Sachs, Menlo Ventures, IVP, Google Ventures, J.P. Morgan, Capital One Ventures, Citi Ventures, ServiceNow, Splunk Ventures and more. Harness is building the industry’s leading AI-powered software delivery platform, enabling teams worldwide to build, test, and deliver software faster, safer, and more reliably. Writing code is only 30–40% of the engineering lifecycle — the rest involves testing, deployments, security, compliance, and optimization. Harness brings AI and automation to this outer loop, turning complex, time-consuming workflows into streamlined processes at massive global scale.

The platform includes industry leading products in CI/CD, Feature Flags, Cloud Cost Management, Service Reliability, Chaos Engineering, Software Engineering Insights, Internal Developer Experience, and API discovery, observability, governance, and runtime protection. Over the past year, Harness powered 128M deployments, 81M builds, 1.2T API calls protected, and $1.9B in cloud spend optimized, helping customers like United Airlines and Choice Hotels accelerate releases by up to 75% and achieve 10x DevOps efficiency. With employees in over 25 countries, Harness is shaping the future of AI-driven software delivery — and we’re looking for exceptional talent to help us move even faster.

Position Summary

We’re looking for a Senior Strategic Events Marketing Manager to scale our third party trade-show strategy, lead generation, driving pipeline, and brand awareness across our global audience of DevOps, platform, and engineering leaders.

This is a highly strategic role for someone who can design event programs—not just run events. You’ll define how third party events support our go-to-market motion, product launches, and brand narrative, while ensuring flawless execution and measurable business impact.

This role is crucial in driving brand awareness, generating leads and supporting the overall sales and marketing strategy. If you’re passionate about the development of successful event initiatives designed to create sales opportunities, brand awareness, and premium customer experiences- this is the role for you!

About the role

Third Party Events Strategy & Program Ownership

• Contribute to the overall strategy and execution of event-based marketing for third-party events, from understanding the competitive landscape, developing a corresponding event plan and implementing associated logistics

• Build a scalable, repeatable events framework that can be expanded to support global audiences and multiple product lines.

• Lead the end to end execution of strategic tier one national events, regional events and collaborate with the global team on the execution of the Harness user conference road show

• Manage event deliverables from start to finish including budget development, materials creation, staffing, on-site set-up and logistics and post event reporting

• Ensure booth design, collateral, and digital assets maintain a cohesive brand presence and create engagement with event attendees.

• Implement strong follow-up with sales teams and measure results against goals to evaluate future participation, areas of improvement, and recommendations

• Support broader events team on global initiates, including ancillary event support and management of the events calendar to ensure that all major events and campaigns are documented and communicated to internal teams

Cross-Functional Collaboration

• Collaborate closely with Demand Gen to drive registrations, attendance, and post-event conversion.

• Partner with Sales and Customer Success to ensure field enablement, follow-up strategy, and event execution meets event-influenced pipeline goals.

• Work with Product and Engineering to translate complex technical topics into accessible event experiences.

• Collaborate with cross functional teams (e.g. Sales, Product Marketing, Brand, and Demand Generation) to define event objectives, event messaging, creative deliverables, and planning timelines to ensure events deliver measurable results

Measurement, Optimization & ROI

• Define KPIs and success metrics across awareness, engagement, pipeline influence, and revenue.

• Analyze performance data and attendee feedback to continuously improve programming.

• Build reporting that clearly communicates event impact to marketing and business leadership

About you

• 6+ years of experience in events marketing, with a strong focus on third party events in B2B SaaS or technology.

• Proven experience owning event programs that drive measurable business outcomes (pipeline, engagement, brand).

• Strong understanding of technical audiences, ideally in DevOps, cloud, infrastructure, or developer-focused products.

• Exceptional project management skills with the ability to manage multiple complex programs simultaneously.

• Excellent written and verbal communication skills; confident working with executives, engineers, and external partners.

• Comfortable operating in fast-paced, high-growth environments with evolving priorities

Work Location

• remote within the U.S - near a major airport due to regular travel required.

What you will have at Harness

• Competitive salary

• Comprehensive healthcare benefits

• Flexible Spending Account (FSA)

• Flexible work schedule

• Employee Assistance Program (EAP)

• Flexible Time Off and Parental Leave

• Monthly, quarterly, and annual social and team building events

• Monthly internet reimbursement

The anticipated base salary range for this position is between $145,000 and $160,000 annually. Salary is determined by a combination of factors including location, level, relevant experience, and skills. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. The compensation package for this position also includes a commission/variable component, which is based on performance, plus equity, and benefits. More details about our company benefits can be found at the following link: https://www.harness.io/company/careers.

Pay transparency
$145,000—$160,000 USD

Harness in the news:

• Accelerating Our Mission to Bring AI to Everything After Code

• Goldman Sachs leads investment in software delivery startup Harness at $5.5 billion valuation

• How Harness runs 16 “startups within a startup” at scale | Jyoti Bansal

• Harness Research Shows AI Visibility Crisis Fueling Security Nightmare

• Harness has been named to the Inc. Power Partner list for software delivery success

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex or national origin.

Note on Fraudulent Recruiting/Offers

We have become aware that there may be fraudulent recruiting attempts being made by people posing as representatives of Harness. These scams may involve fake job postings, unsolicited emails, or messages claiming to be from our recruiters or hiring managers.

Please note, we do not ask for sensitive or financial information via chat, text, or social media, and any email communications will come from the domain @harness.io. Additionally, Harness will never ask for any payment, fee to be paid, or purchases to be made by a job applicant. All applicants are encouraged to apply directly to our open jobs via our website. Interviews are generally conducted via Zoom video conference unless the candidate requests other accommodations.

If you believe that you have been the target of an interview/offer scam by someone posing as a representative of Harness, please do not provide any personal or financial information and contact us immediately at [email protected]. You can also find additional information about this type of scam and report any fraudulent employment offers via the Federal Trade Commission’s website (https://consumer.ftc.gov/articles/job-scams), or you can contact your local law enforcement agency.