Senior Sponsorship Manager

IFS is a billion-dollar revenue company with 7000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

The Senior Sponsorship Manager (SSM) is instrumental in elevating our brand's visibility, driving customer acquisition, and boosting revenue through various brand activation partnerships. You will be working with cross-functional teams and will ensure that brand activation efforts and partnerships align seamlessly with overarching business objectives. You will be hands on, not afraid to get the job that you have been planning done yourself. The role combines senior skills as stakeholder management and alignment of sponsorships to company plans with a “can do” attitude of you implementing said tasks with the help of colleagues not reporting to you.

The SSM holds a pivotal role in shaping and executing our brand activation campaigns globally with a special focus on the Chelsea FC sponsorship. The remit includes, but is not limited to:

• Managing and maximizing Chelsea FC sponsorships, including contract oversight, strategic asset utilization, agency coordination, and high-level ROI analysis. This involves ensuring all assets are fully leveraged—such as branding, digital rights, and hospitality opportunities—and coordinating to select the right guests for premium experiences.
• Owning and developing local and global sponsorships, including contract management, assets utilization and top-level ROI analysis. With asset utilization, we mean making sure that the assets are being used. For hospitality, regions help select the right candidates to invite.
• Work with senior stakeholders at prospects, customers and IFS partners who would be targets for activations
• Working in partnerships with rights owners, media companies, partners and the internal IFS stakeholders (cross function)
• IFS believes in telling authentic stories around brand partnerships. Unearthing ways to tell this and driving it in both dedicated campaigns and integrating into existing campaigns (industry, product etc) is crucial to bring the partnerships to life.
• Content production and execution through digital channels inc social and website content in collaboration with the social and web team
• Activate selected hospitality in person
• Entering all business activities in CRM, making sure that it is tagged correctly and showing up in relevant reports
• Collaborate with regional marketing to activate hospitality
• Get proof-of-concept of branding both before and after the activations
• Create and maintain sponsorship strategy for both the global and regional functions, including long-term goals and short-term tactics
• Maintain a dashboard of upcoming sponsorship activations for internal stakeholders
• Continuously monitor impact from sponsorship on lead generation and brand awareness through CRM and other sources
• Build strong relationships with local sales managers, making them aware of the sponsorships we have signed and how they can leverage them
• Act as a role model for the brand team.

 

• General knowledge in sports marketing across a number of fields and promoting both brand awareness and demand gen goals
• Specific knowledge and proven impact from football sponsorships, client- or team side.
• Proven history in working with rights owners, media companies, partners and internally within the organization to activate partnerships effectively.
• Proven history in working with senior stakeholders at prospects, customers and IFS partners who would be targets for activations.
• Proven history in personally creating content and implementation by utilizing existing resources and channels.

We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.