Senior Specialist, Biddable

Job Title: Senior Specialist, Biddable

Reports To: Associate Director, Biddable / Director, Biddable

Function: Media Management & Delivery

Location: Hong Kong

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Role Summary and Impact

WPP Media Hong Kong is seeking a Senior Specialist, Biddable to serve as a hands-on expert within our Media Activation team. This role is pivotal for driving superior campaign performance through deep platform knowledge and advanced optimization techniques. You will be a subject matter expert, responsible for executing complex campaigns and providing technical guidance to the team, ensuring we deliver best-in-class results for our clients.

Core Responsibilities:

Advanced Campaign Execution: Lead the hands-on execution of complex biddable media campaigns, implementing advanced targeting, bidding strategies, and testing frameworks across platforms like Google Ads, Meta, and Programmatic DSPs.

Performance Optimization & Analysis: Conduct in-depth performance analysis to uncover granular insights. Translate complex data into actionable strategies, continuously optimizing campaigns to exceed client KPIs and performance benchmarks.

Technical Mentorship: Act as a subject matter expert and technical resource for the team. Guide and mentor junior members on platform best practices, advanced features, and troubleshooting complex activation issues.

Innovation & Platform Expertise: Stay at the forefront of biddable media technology and trends. Proactively test new platform features, ad formats, and tools, sharing findings and recommendations to drive innovation within the team.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Required Skills & Experience:

• 2-3 years of hands-on experience in performance marketing, with deep expertise in biddable platforms (Search, Social, Programmatic).

• Proven track record of managing complex campaigns and delivering significant performance improvements.

• Deep understanding of biddable mechanisms, algorithms, and optimization levers.

• Strong analytical and problem-solving skills, with an ability to analyze large datasets and extract actionable insights.

• Experience in providing technical guidance or informal mentorship to junior team members.

• Fluent in written and spoken English and Cantonese.

Desired Skills & Experience:

• Experience working in a matrixed organization.

• Knowledge of WPP Media brands and capabilities.

• Certifications in relevant platforms (e.g., Google Ads, Meta Blueprint).

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require flexibility, please discuss this with the hiring team during the interview process.

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