Senior Social Media Specialist

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Job Summary:

As a Senior Social Media Specialist, you will collaborate across departments to develop and execute compelling social media and influencer campaigns that resonate with a diverse audience. You are data-driven, innovative, and skilled at translating insights into actionable strategies, ensuring social platforms deliver meaningful results.

Role:

• Lead end-to-end social media strategy, aligning campaigns with business goals.
• Craft innovative content and influencer campaigns across multiple platforms.
• Monitor trends, competitors, and audience insights to inform strategy and spark creativity.
• Collaborate with marketing, creative, and analytics teams to integrate social media into broader campaigns.
• Manage agency partners and influencer relationships to ensure seamless execution.
• Measure, analyse, and report performance, turning insights into actionable improvements.
• Experiment with new formats, channels, and approaches to keep strategies fresh and impactful.

You:

• BA/BS degree or equivalent experience
• 5+ years of experience in social media strategy, preferably in agency or digital brand environments.
• A creative thinker who blends data insights with innovative ideas.
• Experienced in managing influencer relationships and working with agencies.
• Skilled in interpreting social metrics and turning them into actionable strategies.
• Excellent communicator, confident in presenting ideas across teams.
• Thrives in fast-paced, dynamic environments and loves experimenting with new approaches.
• Exceptional verbal and written English communication and presentation skills to cover projects across APAC.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.