Senior Social Media Marketer

About HeyGen

At HeyGen, our mission is to make visual storytelling accessible to all. Over the last decade, visual content has become the preferred method of information creation, consumption, and retention. But the ability to create such content, in particular videos, continues to be costly and challenging to scale. Our ambition is to build technology that equips more people with the power to reach, captivate, and inspire audiences.
Learn more at www.heygen.com. Visit our Mission and Culture doc here.

Position Overview

We are looking for a senior social media marketer who can reach, engage, and delight audiences on X, TikTok, LinkedIn, YouTube, and more. You turn ideas into scroll-stopping short-form content, build momentum with our core audiences, and translate insights into growth. You will shape our voice in culture, help amplify launches, and make HeyGen a brand people love to follow.

Key Responsibilities

Strategy and Planning

• Drive the social strategy aligned to company goals, including tactical plans, channel playbooks, and posting guidelines.

• Own the day-to-day social calendar, mapping content to launches, tentpoles, and cultural moments.

Content and Creative

• Brief the Creative team with clear, social-first briefs and partner closely to produce native content for each platform.

• Use HeyGen to produce short-form videos that set trends, not just follow them.

• Repurpose high-value assets across formats and channels, maintain a content library, and ensure brand voice and visual consistency.

• Flex into content capture and light editing when needed, including CapCut or similar.

Cross-Functional Collaboration

• Partner with Creative, Community, Performance Marketing, Product Marketing, Demand Gen, and Partnerships to support launches and always-on storytelling.

• Build relationships with our core audiences across Instagram, YouTube, TikTok, and LinkedIn to fuel campaigns and word of mouth.

Channel Excellence

• Write and publish social content with a strong focus on LinkedIn, plus X, TikTok, YouTube, and Shorts.

• Define a cohesive YouTube strategy to drive discovery, watch time, and cross-channel value.

Measurement and Optimization

• Analyze performance for owned social programs, share insights, and iterate on the strategy.

• Maintain scorecards and dashboards, and report progress and learnings to leadership.

• Monitor competitors and cultural trends, and recommend tests that improve reach, engagement, and conversion.

Success Metrics

• Growth in followers, reach, and engagement rate by channel

• Video views and watch time across X, Shorts, TikTok, and YouTube

• Share of voice and earned mentions from creators and press

• Referral traffic, demo requests, and qualified pipeline influenced by social

Preferred Qualifications

• 7+ years managing brand social channels, with a portfolio of short-form video and editorial examples

• Demonstrated ability to write, produce, or direct social-first content that earns shares and conversation

• Strong analytical chops using native and third-party tools, with a bias for decisions backed by data

• Excellent taste, storytelling instincts, and a knack for concise copy that stops the scroll
Comfort operating in a fast-paced environment, owning outcomes end to end

• B2B or prosumer experience with a strong X and Linkedin game

• Hands-on skills with HeyGen, CapCut or similar, plus familiarity with YouTube Studio and shorts workflows

• Familiarity with social publishing and listening tools, UTM discipline, and basic GA or equivalent

• Fluency across platforms, formats, and KPIs, with a pulse on culture and emerging trends

• Experience supporting international markets

What HeyGen Offers

• Competitive salary and benefits package.

• Dynamic and inclusive work environment focused on innovation and creativity.

• Opportunities for professional growth and skill development.

• Collaborative culture that values teamwork and employee input.

• Access to state-of-the-art technologies and tools.

Salary Range
$140,000 – $180,000 annually
Please note that the salary information is a general guideline only. HeyGen considers factors such as scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal equity, as well as location, market and business considerations when extending an offer. As part of our total rewards package, HeyGen offers comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.

HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join us at HeyGen and be part of a team that's making visual storytelling accessible to all!