Senior Social Media Manager for DTC Company (US-Based, Remote)

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We’re looking for a Senior Social Media Manager who doesn’t just “run accounts” — you build brands, lead teams, shape messaging, and turn social into a scalable growth channel. The Senior Social Media Manager will own the entire social ecosystem at Larine — strategy, execution, team building, creator partnerships, brand voice, internal messaging, and performance optimization. You’ll be responsible for transforming social into a structured, scalable content machine that drives awareness, trust, and revenue. This is a leadership role for someone who understands branding at a deep level, knows how to work with creators, and can build both systems and people.

Key Responsibilities:

1. Social Strategy & Execution

• Develop and execute a multi-platform social strategy (TikTok, Instagram, YouTube Shorts, etc.)
• Build monthly and quarterly content roadmaps aligned with product launches and campaigns
• Oversee daily posting, scheduling, engagement, and optimization
• Turn performance data into actionable content pivots

2. Brand Voice & Internal Messaging

• Define and protect Larine’s voice across all social platforms
• Translate complex oral health science into clear, relatable messaging
• Create internal brand messaging frameworks for creators and team members
• Ensure consistency across ads, organic content, influencers, and product education

3. Creator & Influencer Leadership

• Develop and scale a structured creator program
• Write briefs that actually inspire strong performance
• Build long-term creator relationships, not one-off transactions
• Review UGC and refine it to maximize hooks, clarity, and conversions
• Collaborate closely with paid media to identify winning creatives

4. Team Building & Systems

• Build and manage the social team (in-house and/or freelance)
• Create SOPs for content production, editing, publishing, and reporting
• Implement workflow systems to scale content output
• Train junior team members and creators on brand voice and messaging

5. Performance & Growth

• Track KPIs: engagement, retention, saves, shares, click-through, revenue attribution
• Identify repeatable content formats and double down on winners
• Partner with paid media to turn organic winners into scalable ads
• Drive measurable growth in followers, community engagement, and revenue

Requirements:
• Proven experience managing organic social for a DTC/eCommerce brand
• Demonstrated ability to drive measurable revenue growth from organic channels
• Strong understanding of DTC metrics (ROAS, CAC, LTV, AOV, revenue attribution)
• Experience building and optimizing Manychat flows and DM automation
• Ability to create and execute a high-volume content strategy (Reels + TikTok)
• Proven track record of achieving viral content performance (50K+ views posts)
• Experience managing and optimizing influencer/athlete/creator partnerships
• Ability to categorize and track creators based on performance KPIs
• Experience setting up conversion-driven broadcasts and retention sequences
• Skilled in running growth experiments and content testing frameworks
• Strong analytical skills with ability to maintain weekly KPI reporting
• Comfortable presenting performance results in executive-level meetings
• High ownership mindset with ability to work independently (single role accountability)

• Experience building structured content plans using tools like Figma or similar

Benefits:
• Full-time

• Competitive Salary in USD
• Work From Anywhere