Senior Social Media Buyer (Meta)

At MNTN, we put our people first, full stop. This allows our company culture to be defined by our team members and their shared values, like trust, ambition, quality, radical honesty, and compassionate leadership. It’s why we all really love working for the Hardest Working Software in Television™ (and also why we were named one of Ad Age’s Best Places To Work in 2025.)

We pride ourselves on bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social, helping brands drive measurable conversions, revenue, site visits, and more. It’s what led MNTN to being named one of Fast Company's Most Innovative Companies in 2023. You can learn more about us and everything we do by visiting https://mountain.com/.

We’re committed to innovation that empowers, not replaces. At MNTN, AI is a tool for growth, enhancing efficiency while keeping a people-first approach. Our goal is to streamline workflows and drive new solutions—without compromising the human element that makes our company great.

So if wanting to do more, own more, and make a bigger impact comes naturally to you, then you may be the person we're looking for to join us in our next stage of growth.

MNTN is looking for a Senior Individual Contributor (IC) Social Media Buyer to own and scale our paid social program across Meta (Facebook & Instagram), with a focus on driving high-quality B2B leads (demo requests and direct sign-ups). This is a hands-on, performance-driven role for someone who lives in Ads Manager and thrives on testing, iteration, and measurable impact.

You’ll be responsible for day-to-day execution, creative iteration, and scaling of paid social campaigns, partnering closely with creative, analytics, and product teams to drive efficient customer acquisition.

What you’ll do

• Own end-to-end management of Meta Ads campaigns, focused on qualified lead generation and pipeline impact

• Execute daily optimizations across budgets, bid strategies, audiences, placements, and creative

• Lead creative testing strategy (hooks, formats, messaging, offers) in close partnership with design and content teams

• Build and iterate on full-funnel strategies (prospecting, retargeting, and conversion) to capture and create demand

• Analyze performance data to identify trends, diagnose issues, and unlock growth opportunities

• Improve conversion rates through better ad-to-landing page alignment and funnel optimization

• Partner with analytics to ensure accurate pixel implementation, event tracking, and attribution

• Scale campaigns efficiently while maintaining strict efficiency targets (CPL, CPA, pipeline contribution)

• Develop and maintain a structured experimentation roadmap and share insights across teams

• Stay current on Meta platform changes, betas, and best practices

What success looks like

• Consistent achievement of lead volume and efficiency targets (CPL, CPA)

• Measurable growth in qualified demo requests and direct sign-ups from paid social

• High-velocity creative testing engine that continuously improves performance

• Strong contribution to pipeline and revenue, not just engagement metrics

• Scalable account and campaign structure that supports growth

• Insights that influence broader marketing and creative strategy

What you’ll bring

• 7+ years of hands-on experience managing Meta Ads (Facebook & Instagram)

• Deep expertise in audience strategy, creative testing, and conversion optimization

• Proven track record driving B2B lead generation (demo and/or self-serve signup motions)

• Strong understanding of the role of creative in performance and ability to guide creative direction

• Experience managing and scaling meaningful budgets with efficiency constraints

• Strong analytical skills and comfort translating performance data into action

• Experience with Meta Pixel, Conversion API (CAPI), and attribution frameworks

• Ability to operate as a senior IC with full ownership of strategy and execution

• Strong cross-functional collaboration skills

Nice to Have

• Experience in ad tech, martech, SaaS, or performance marketing environments

• Familiarity with CRM integrations (e.g., Salesforce, HubSpot) and offline conversion tracking

• Experience with creative briefing and working closely with in-house or external creative teams

• Exposure to incrementality testing, lift studies, or advanced measurement approaches

• Working knowledge of TikTok, LinkedIn, and email, and how paid social fits into broader demand generation

MNTN Perks

• 100% remote within the US

• Flexible vacation policy

• Annual vacation allowance for travel related expenses

• Three-day weekend every month of the year

• Competitive compensation

• 100% healthcare coverage

• 401k plan

• Flexible Spending Account (FSA) for dependent, medical, and dental care

• Access to coaching, therapy, and professional development

About MNTN

Our recruiters will always reach out using an email address ending with @mountain.com OR @mntn.com. If you’re contacted by someone without that address and they mention a Reference Code (which we never use), then that ain’t us folks. Tell those trolls to take a hike–you’re waiting to climb a MNTN.

MNTN provides advertising software for brands to reach their audience across Connected TV, web, and mobile. MNTN Performance TV has redefined what it means to advertise on television, transforming Connected TV into a direct-response, performance marketing channel. Our web retargeting has been leveraged by thousands of top brands for over a decade, driving billions of dollars in revenue.

Our solutions give advertisers total transparency and complete control over their campaigns all with the fastest go-live in the industry. As a result, thousands of top brands have partnered with MNTN, including Tarte, Decked, and National University.

#LI-Remote