Senior Social Intelligence & Data Strategist

ABOUT OGILVY SOCIAL.LAB

Ogilvy Social.Lab (OSL) is a full-service advertising agency headquartered in Brussels’ WPP Campus. As part of the international Ogilvy network, our operations span four continents with over 15 nationalities on the 130-strong team working in our offices – our mindset is borderless.

We proudly collaborate with prominent international and regional clients, including Absolut, Mondelez, Ford, IKEA, Vans, EU and Belgian institutions, fuelling their success internationally.

Entrepreneurship pulses through our veins, embodying our name with a "lab” mentality. We constantly innovate and experiment, staying in sync with the ever-evolving digital media landscape we specialise in.

ROLE

As a Senior Social Intelligence & Data Strategist, you play a critical role in transforming data into strategic value. You contribute to the design and delivery of digital, social, and search intelligence that informs creative, strategic, and business decision-making for major global brands. You bring a deep understanding of today's digital behaviors and cultural dynamics, and are confident applying a range of intelligence tools to produce high-quality, insight-driven work.

This is a high-impact role for a data-savvy analyst who thrives in a fast-paced, creative environment and is eager to push the boundaries of how culture shapes modern advertising.

RESPONSIBILITIES

Intelligence & Analysis

• Analyse social and digital data across a range of tools, including social listening platforms (e.g. Synthesio), competitive analysis tools (e.g. RivalIQ), audience analysis tools (e.g. Profiler, Global Web Index), and trends and search tools (e.g. Semrush, OSL proprietary tools).

• Design and implement intelligence approaches and frameworks tailored to client needs.

• Support strategic planning by delivering rich, actionable insights based on what consumers, communities, and creators are saying, sharing, and searching online.

Quality & Delivery

• Lead the creation of high-quality reports, audits, and presentations that guide campaign strategy and creative thinking.

• Ensure outputs are consistently rigorous, clearly structured, and insight-led.

• Translate complex datasets into compelling, accessible narratives for a range of audiences.

Collaboration & Client Engagement

• Represent the data intelligence function in client meetings, workshops, and pitches, translating complexity into clarity.

• Contribute to new business initiatives, supporting scoping, pitching, and proposal development.

Growth & Innovation

• Contribute to the development of new, commercially viable data products and methodologies.

• Support and guide junior analysts, fostering a culture of learning and continuous improvement.

• Stay ahead of platform developments and internet culture to bring fresh thinking into the team

PROFILE

• 6+ years of experience in digital, social, or search data analytics, insights, or strategy roles.

• Deep understanding of both qualitative and quantitative research methodologies.

• Strong track record in designing and implementing digital/social intelligence approaches.

• Advanced proficiency in intelligence and monitoring platforms.

• Expert knowledge of the social media landscape, internet culture, and platform-specific trends.

• Proven ability to transform complex datasets into meaningful, strategic insights.

• Excellent reporting and storytelling skills - visually and verbally.

• Strong interpersonal and client communication skills; confident presenting to senior stakeholders.

• Passion for innovation, digital trends, and continuous improvement.

• Proactive, collaborative, and comfortable working in an integrated team environment.

Must-Haves

• Experience conducting always-on social listening and campaign-based insights generation.

• Strong cultural trend tracking capabilities for real-time and strategic planning use.

• Solid understanding of performance metrics across both paid and organic social.

• Ability to conceptualize and implement custom methodologies.

• Advanced reporting and data visualization skills.

Nice-to-Haves

• Experience with dashboarding, data collection automation, and advanced data visualization tools.

• Familiarity with Sprinklr.

• Knowledge of broader customer and user research methodologies.

OFFER

• Full-time opportunity in an ever-growing, trendsetting advertising agency based in the WPP Campus. On-site is preferred, but we are open to remote candidates who can work on CET on a case by case basis.

• Work alongside a team of diverse and people-focused individuals, on impactful projects and with an array of local, regional, and global clients.

• We are committed to keeping our environmental footprint low and ensuring that our work is ethical.

• We thrive on transparency - our words and promises produce actions.

• Attractive package and benefits

• Strong flexibility plan

• Continuous training opportunities

• As an Ogilvy Social.Lab employee, you will be provided with continuous opportunities to grow through training and career conversations while doing strong work that works.

Our ambition is to attract the very best diverse talent to Ogilvy, and to be the employer of choice in the UK. We want everyone to feel welcome when they join us, and once they’re here, for them to want to stay with us, grow their career, and to feel they belong with us.

We are an equal opportunity employer and we’re committed to creating an inclusive, welcoming environment for everyone who wants to work at Ogilvy. For us, diversity, equity and inclusion is integrated into everything that we do. We believe that for creativity to flourish, everything about how we work must have diversity at its core. Your race, colour, ethnic, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability, have no bearing on our hiring decisions, but we encourage everyone to feel free to express their true selves in an environment we are consistently striving to make as inclusive as possible.

We aim to facilitate an accessible and positive application experience for all candidates. If you require any adjustments from us to support you through the process or expect to require any adjustments to working conditions to be able to best perform in the role, please let us know. We are happy to consider all reasonable adjustments.

If you live with a disability and you would like to take advantage of our offer of a guaranteed interview under the Disability Confident Scheme, please ensure you fill out our voluntary Equal Opportunities Questionnaire when applying.