Senior Social Creator Outreach Manager

Introduction 

Our continued success is built upon the quality of the assets we deliver. 

Our clients trust us because we deliver top quality work efficiently, to budget and on time, with a positive attitude and the tenacity it takes to make great work happen. Great content is the common goal that fuels us all. 

Our ambition is to be engaged across every aspect of our clients' business where we have the expertise and skills to such an extent that we become indispensable to them. 

This role description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues. 

The Project 

We are seeking an experienced and proactive Senior Social Outreach Manager to take full ownership of a fast-paced, 3-month influencer marketing project focused on the Filipino parenting audience across key social platforms. This role is critical in driving the campaign from initial insights and strategy through to execution, management, and final reporting, ensuring all content is high-quality, on-brand, and compliant with local advertising standards (ASC). 

What the Role Covers: 

Insights & Strategy Leadership

Social Keywords & Influencer Identification: Design and execute an insight-led approach to map trending conversations and search behaviors related to Child Health & Symptoms (including fever) and Parenting and Care among Filipino parents. 

Audience-Led Strategy: Utilize research insights to identify high-visibility, high-engagement creators and guide topic ideation, ensuring all campaign content is anchored in real audience demand. 

Influencer Marketing Strategy Development: Create a comprehensive strategy outlining the campaign's communication approach, key content buckets, recommended content formats, influencer types, and overall campaign orchestration. 

Influencer Sourcing, Negotiation & Contracting

Vetting & Engagement: Lead the identification, vetting, and engagement of the full roster of up to 25 Creators (Macro & Micro) based on social performance, engagement quality, brand safety, and cost efficiency. 

Contracting: Own the full outreach, rate negotiation, and execution of contracts with all confirmed influencers and talent managers. 

Campaign Execution & Compliance Management

Briefing & Production: Distribute detailed campaign briefs, brand information, visual guidelines, and mandatory elements to all creators. Ensure the integration of Keyword Seeding for optimal content discovery and searchability. 

Day-to-Day Management: Act as the primary point of contact for all creators/talent managers, handling day-to-day coordination, communication, briefing, feedback, and ensuring strict adherence to posting timelines. 

Content Approval & Quality Control: Manage the content review and approval process, ensuring strict compliance with brand standards and campaign objectives, from outline/storyboard (STB) development through to final content editing. 

ASC Application & Compliance: Support the ASC Application process, including document creation, substantiation coordination, and debriefing creators on feedback. Ensure all creators strictly follow the ASC-approved Storyboard (STB). 

Logistics Coordination: Coordinate the efficient delivery of products from the client office to the influencers. 

Deliverables & Reporting

Negotiation Management: Navigate negotiations around final deliverables, including cross-posting rights, handshake posting, and content boosting rights. 

Budget Management: Track and manage costs, including influencer fees. 

Campaign Reporting: Deliver a comprehensive post-campaign performance summary, including key highlights, observations, and actionable recommendations. Provide a detailed Excel sheet containing post links, creator and their content performance metrics and analysis. 

Required Skills & Qualifications 

5+ years of demonstrated experience in influencer marketing, social media management, or digital outreach, preferably within an agency setting. 

MUST HAVE: Existing, verified relationships and a strong network with Filipino parenting and healthcare-focused creators, especially those highly active and influential on Facebook and TikTok. 

Proven expertise in the Filipino social media landscape, particularly understanding key audience behaviors on Facebook, TikTok, YouTube, and Instagram. 

Deep experience with the entire influencer lifecycle: research, strategy, identification, vetting, negotiation, contracting, and campaign management. 

Familiarity with managing content compliance and knowledge of the Advertising Standards Council (ASC) application and approval process in the Philippines is a strong advantage. 

Exceptional communication, negotiation, and project management skills with the ability to manage multiple creators simultaneously. 

Highly organized, proactive, and able to thrive in a fast-paced, high-stakes project environment with strict deadlines. 

Why Join This Project? 

This is an opportunity to lead a high-impact project for a major client, taking full control of the strategy and execution to engage Filipino parents around critical health themes. You will be operating at a strategic level while maintaining hands-on campaign coordination, making this a pivotal role for an ambitious Senior Manager.