Senior SMM Specialist

Neo Group is a Malta-based startup established in 2024, built on over 15 years of veteran experience in the iGaming industry. Despite our startup spirit, our team brings a wealth of expertise gained through years of collaboration with industry leaders. With a network of 1,400 talented professionals across 10+ countries, we are committed to delivering innovative, data-driven solutions that empower our clients and foster professional growth within a dynamic and collaborative workplace.

Role Overview

As a Senior SMM Specialist, you'll own our social media presence end-to-end, building brand awareness and driving community growth across Facebook, Instagram, TikTok, X, and beyond. Creating culturally relevant content and managing paid campaigns through Meta Ads Manager and Google Ads, you'll turn local insight into measurable impact. Collaborating with influencers, external creatives, and HQ, you'll ensure local execution stays sharp and on-brand. Through continuous testing, performance analysis, and data-driven optimisation via Google Analytics, Tableau, and DV360, you'll scale what works, all while maintaining full compliance with local regulations and platform policies.

What We Expect From You

• Develop and execute a comprehensive SMM strategy for the Kenyan market
• Manage and grow brand presence across social platforms (Facebook, Instagram, TikTok, X, etc.)
• Drive customers community growth, work with engagement and brand awareness
• Create and localize content aligned with local culture and trends
• Plan, launch, and optimize paid social campaigns (within gambling advertising policies) using cross channels marketing strategy in Meta (Ads manager) and Google ads.
• Collaborate with local influencers and partners
• Track, analyse, and optimize performance metrics using Google analytics/ Tableu /Dv 360
• Run A/B tests and scale high-performing campaigns
• Ensure full compliance with local regulations and platform policies
• Manage external contractors (designers, video editors, copywriters) when needed
• Collaborate with HQ office regarding the strategy

Requirements:
• 3+ years of SMM experience
• Mandatory experience in iGaming / Betting / Online Casino
• Experience working with African markets
• Deep understanding of gambling compliance and restrictions
• Hands on experience with organic and paid social (Meta, TikTok, Google etc.)
• Strong analytical mindset and performance-driven approach
• Experience with analytics platforms (Power BI, Tableau or similar).
• Experience with influencer marketing
• Fluent English (Swahili is a strong plus)
• Ability to build and own strategy independently