Senior SEO Specialist (I-Gaming)

You are passionate about how people discover brands in a fast‑changing search landscape.

The Wow

You will own and shape organic visibility for a key LATAM market across traditional search and emerging discovery platforms. This is a high‑impact role where your SEO expertise directly drives growth and protects brand performance.

A taster of what you will be involved with:

• Own and execute a comprehensive Organic Search and Discoverability strategy across traditional search engines, AI‑driven discovery, and emerging platforms for Argentina

• Translate business objectives and market opportunities into prioritised SEO roadmaps that balance growth, scalability, and risk

• Monitor industry trends and conduct ongoing search and competitor research to inform and adapt market‑level SEO strategies

• Execute optimisation initiatives and audits across onsite, offsite, and technical SEO, prioritising actions by performance, efficiency, and impact

• Actively monitor performance and deliver clear insights through reporting on Organic Search and Discoverability KPIs to the LATAM SEO Manager and local marketing teams

• Collaborate with local stakeholders to embed Organic Search and Discoverability best practices, including entities, topical authority, and E‑E‑A‑T principles

• Manage deliverables from external agencies and freelancers, ensuring strong ROI, quality, and performance

• Proactively identify and mitigate SEO risks to protect brand reputation and domain performance

• Contribute to shared best practices, documentation, and learnings to raise SEO and discoverability maturity across the wider organisation

What we are looking for

•

• Strong hands‑on experience owning and executing SEO strategies in a dynamic environment

• Solid understanding of onsite, offsite, and technical SEO, including audits and optimisation at scale

• Experience translating business goals into prioritised, actionable SEO roadmaps

• Confidence analysing performance data and communicating insights to both technical and non‑technical stakeholders

• Experience working with SEO tools such as Ahrefs, SEMrush, Conductor, GA4, and AI or automation tools

• Professional working proficiency in English and native‑level Spanish (Argentina)

Nice‑to‑have:

• Experience working with AI‑driven search, discovery platforms, or emerging search experiences

• Familiarity with entity‑based SEO, topical authority, and E‑E‑A‑T frameworks

• Experience collaborating in regional or global matrix organisations

What we offer

Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.

Challenge accepted?

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