Senior SEO & Content Development Strategist (East Coast)

What We're Looking For

We are looking for a Senior SEO and Content Development Strategist to lead the evolution of our organic search and content strategy in a competitive, fast-moving digital landscape. This position reports to the Senior Director of Marketing. You will own end-to-end SEO strategy and execution, including technical SEO, on-page optimization, site architecture, internal linking, keyword strategy, and content creation and strategy, driving sustainable growth across all stages of the funnel.

You will pioneer our AI search visibility strategy, optimizing content and site structure to capture emerging opportunities in AI-powered and zero-click SERPs, ensuring the brand is consistently surfaced, cited, and trusted. As a hands-on strategist, you will create and optimize high-quality, search-driven content, including long-form blog posts, landing pages, FAQs, guides, and other resources, while maintaining editorial rigor, narrative consistency, and subject-matter authority across the content ecosystem.

This position is ideal for a seasoned SEO professional who thrives at the intersection of strategy, content creation, and analytics, and who is excited to shape the future of search and AI-driven discoverability.

While this position is remote, we are seeking candidates on the east coast and open to candidates in the central time zone.

Key Responsibilities

• Own end-to-end SEO strategy and execution: Lead technical SEO, on-page optimization, internal linking, site architecture, crawl-ability, indexing, and keyword strategy to drive sustainable organic growth across all stages of the funnel.

• Build and execute an AI search visibility strategy from scratch: Optimize content and site structure for inclusion in AI-powered SERPs and zero-click experiences, ensuring the brand is surfaced and cited as search behavior shifts away from traditional results.

• Protect and grow share of voice across organic search: Actively manage visibility across SERPs and emerging discovery surfaces, tracking competitive movement and reallocating effort to defend rankings, impressions, and presence in high-value categories.

• Personally write, optimize, and publish search-driven content: Own hands-on content creation end to end, including long-form blog posts, pillar pages, landing pages, comparison pages, FAQs, guides, and resource content. Translate keyword, intent, and competitive insights into high-output, high-quality content designed to rank, be cited, and convert.

• Define and enforce editorial quality, POV, and narrative consistency: Establish and maintain content standards for depth, clarity, expertise, tone, and positioning, ensuring every asset reflects a clear point of view, strong subject-matter authority, and consistent brand voice across the content library.

• Develop topic authority through structured content ecosystems: Build and maintain content clusters, pillar strategies, and internal linking frameworks that signal topical depth and relevance across priority themes and buyer intents.

• Conduct ongoing competitor and market research: Analyze competitor content strategies, keyword coverage, SERP feature ownership, publishing velocity, and messaging to identify gaps, opportunities, and areas of differentiation.

• Redefine organic success metrics for modern search: Move beyond rankings and sessions to visibility- and demand-oriented KPIs including share of voice, AI inclusion, brand mentions, direct traffic, branded search lift, and conversion efficiency.

• Design and maintain advanced SEO reporting and attribution infrastructure: Build and manage custom HubSpot workflows, dashboards, and attribution models to measure content and SEO impact accurately, including auditing, dismantling, and rebuilding existing workflows where required.

• Own continuous optimization and experimentation across SEO and content: Independently test, iterate, and refine content formats, publishing strategies, page structures, and optimization tactics based on performance data, algorithm shifts, and competitive pressure.

Requirements:
About You

• 7+ years of SEO experience with full ownership of organic search strategy, execution, and performance in competitive markets.

• This position requires advanced fluency in HubSpot across all Hubs (Marketing, Sales, Service, CMS), including building campaigns, workflows, landing pages, and dashboards.

• Hands-on experience optimizing for AI-powered and zero-click SERPs, including featured snippets, AI Overviews, and answer-driven search results.

• Proven ability to grow and protect share of voice in competitive categories using authority signals, structured content ecosystems, and third-party platforms such as forums and reviews.

• Demonstrated track record of creating high-impact content that drives visibility, authority, and engagement.

• Deep expertise in technical SEO, on-page optimization, internal linking, crawlability, indexing, site architecture, search intent mapping, and topic modeling.

• Strong SEO measurement and analytics skills, with experience defining and acting on visibility-driven KPIs such as AI inclusion, SERP share, brand mentions, direct traffic, and branded search growth.

• Advanced reporting and systems experience, including GA4, Google Search Console, Google Tag Manager, SEMrush, or equivalent SEO tools.

• Ability to design and execute strategic SEO initiatives that integrate AI-first and traditional search approaches, linking visibility improvements to pipeline quality, conversion efficiency, and CAC reduction.

• Advanced competitor and market research skills, including analyzing content strategies, SERP features, publishing velocity, and messaging positioning to identify gaps and opportunities for growth.

Bonus Qualifications

• Experience optimizing content specifically for Google Gemini, Bing AI, or other LLM-driven discovery engines.

• Prior ownership of an SEO or content pivot during a major platform or algorithm shift.

• Experience leading SEO and content strategy in B2B, SaaS, or complex buying-cycle industries.

• Comfort using emerging tools to monitor brand visibility in AI or LLM-mediated search environments.

• Experience working in SaaS or technology sectors.

• Familiarity with the residential industry, specifically condominiums, HOAs, multifamily residential, or proptech.

• Portfolio of work showcasing marketing campaigns, content creation, and measurable results.

Benefits:
What BuildingLink Can Offer You

Our partnership with Bregal Sagemount brings the resources and stability of an established company, while our startup mindset keeps us curious, energetic, and passionate about what we do.

• Annual base salary: $115K - $125K
• Annual Bonus
• Remote First, Flexible PTO, Birthday Holiday, Summer Fridays
• Paid Parental Leave, Bereavement Leave
• Medical, Dental, & Vision benefits, Company sponsored HRA, Short Term/Long Term Disability, Life Insurance
• 401k with 4% matching
• Company Events, Holiday Parties, Friendly Office Competitions
• Professional Development Opportunities

Aside from our countless benefits and perks, we believe in providing a safe, inclusive, and professional work environment that offers qualities we hold dear: autonomy, flexibility, career growth, promotion, and ongoing performance recognition. We value the uniqueness of every individual and want our people to bring their authentic selves to work. Most importantly, we put employee well-being and happiness above all else.

BuildingLink is an equal opportunity employer to all persons regardless of age, color, national origin, citizenship status, disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, veteran status, or any other protected class by federal, state or local law.