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Senior Sales Manager MICE Europe

AccorHotel

Barcelona, CT, Spain permanent

Posted: January 29, 2026

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Quick Summary

Senior Sales Manager MICE Europe

Job Description

SLS Barcelona, a five-star urban resort of extraordinary experiences, brings a new variety of seaside glamour, indulgence and excellence to Barcelona’s waterfront district of Port Forum. Here the hallmarks of an SLS wonderland – playful ambiance, VIP treatment, and theatrical experiences - meet idyllic views to set a lavish stage for the extraordinary to unfold. The only 5-star hotel in the city to feature a terrace off every guestroom (471 in total), SLS Barcelona is all-encompassing in its delight, offering an array of exclusive amenities including rooftop dining and bars, three inviting swimming pools, a spacious 800 square-meter ballroom with abundant natural light, break out rooms catering to all size of meetings, a rejuvenating spa, and a state-of-the-art fitness centre. Say farewell to the ordinary, and hello to the extraordinary! 

What you’ll do

We're looking for a highly motivated and dynamic Sales Manager to proactively generate new business for Europe, provide account management for new and existing accounts and work with the group sales team to meet and exceed monthly revenue goals.  Attend MICE trade shows, road shows, workshops, fam trips, community and industry events.

 

• Assist to develop and execute comprehensive sales strategies to attract MICE business.
• Lead hotel’s sales efforts with key MICE market accounts. Attend specific sales calls, tradeshows, forums, workshops, and industry events to promote the hotel as well as to get qualified leads. Prepare correspondence to customers, internal booking reports, leisure presentations and file maintenance.
• Identify and qualify programs for the hotel, ensuring up-to-date information and content. Provide personalized service to these accounts, maintaining strong relationships with European MICE clients to understand their needs and preferences, and offer tailored recommendations to enhance their experience. Manage day-to-day customer support with key agency accounts.
• Identify and qualify potential leads through research, networking and outreach efforts. Maintain a strong pipeline of prospective clients. 
• Build and maintain strong relationships with MICE clients, understanding their needs and preferences to provide tailored recommendations and enhance their experience.  Manage day-to-day customer support with key agency accounts.
• Develop and maintain knowledge of market trends, competition, and customers to identify opportunities and threats. Adjust sales strategies accordingly.
• Work closely with the team members to ensure effective promotion of packages and seamless execution of exceptional guest experiences. Coordinate and follow-up with other hotel departments to ensure delivery of superior guest service.
• Analyze MICE sales data and market trends to forecast revenue accurately. Provide regular activities/ sales plan reports and updates.
• Manage the MICE sales budget effectively, optimizing resource allocation to maximize ROI.
• Demonstrate a thorough knowledge of Delphi and Opera, keep that nourished with the updated information.
• Provide guidance and support to the sales team fostering a culture of continuous learning and development.

What we are looking for...

• Bachelor’s degree preferred.
• Valuable minimum of four (3) three years of experience in hotel MICE European sales or equivalent industry experience, preferably in an upscale or lifestyle brand hotel.
• Experience in MICE (UK, France and German markets if possible).
• Someone who understands, celebrates and embraces the SLS brand values.
• Full availability to travel.
• Valuable knowledge of sales skills, ability to understand customer requirements and translating these into sales solutions and revenue management.
• Track record meeting or exceeding sales goals.
• Ability to be assertive and persuasive without being aggressive.
• Track record of developing long term relationships and contacts.
• Ability to quickly evaluate alternatives and decide on a plan of action.
• Strong organizational skills including follow up, time management, ability to multi-task and manage multiple priorities in a fast-paced environment.
• Ability to work under pressure and deal with stressful situations during busy periods.
• Ability to access and accurately input information using a moderately complex computer system.
• Proficient in Windows Office: Outlook, Word, Excel, PowerPoint, and able to utilize traditional software programs such as, Delphi, Opera, and any departmental specific systems used.
• Must be innovative, organized, efficient and able to prioritize multiple projects while working with a team.
• Exceptional interpersonal skills required, must be able to always present self professionally.
• Must be able to effectively communicate with all levels of an organization.
• Strong work ethic and self-starter who is a team player and comes with a can-do attitude.
• Ensure confidential documents are kept in a secured area.
• Demonstrate positive characteristics, which inspire Teamwork and team spirit.
• Excellent verbal and written communication skills. Fluent in Spanish and English.  Fluency in additional languages (French, German, Italian) is a bonus.
• You want to be part of a team that works hard, supports each other and has fun along the way.
• You learn quickly and adapt to SLS’s unique culture.
• You are humble and open to ideas. We leave our ego at the door and help get things done.
• You’re up for doing things differently and trying (almost) everything once.

What's in it for you... 

• The opportunity to join an innovative, fast-growing, international group that’s committed to not just building new hotels but building a global brand. 
• The chance to challenge the norm and work in an environment that is both creative and rewarding. 
• Become part of a team that’s very passionate about creating great hospitality experiences and exploring new locations at every opportunity. 
• A competitive package and plenty of opportunity for development. 
• Excellent discounts across the entire Ennismore family of brands. 

 

SLS is part of Ennismore, a creative hospitality company rooted in culture and community, with a global collection of entrepreneurial and founder-built brands with purpose at their heart. Ennismore is a joint- venture with Accor, formed in 2021. 

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