Senior Sales Development Representative (SDR)

Position: Senior Sales Development Representative (SDR)

Territory: APAC

Location: Singapore

Travel: Ability to travel up to 20%

Genetec is a global Canadian company with a broad solutions portfolio that encompasses security, intelligence, and operations. We serve customers within a wide range of industries including transportation, education, and government. At Genetec, we embrace open communication, creativity, and continuous learning to allow everyone to flourish in their own unique career paths.

Description of the position

The Senior SDR is responsible for building, leading, and actively contribute to a Sales Development function across the APAC region. The primary objective is to increase pipeline generation quantity and quality aligned to the regional needs across the APAC market. This is a hands-on leadership role for someone who can both design and scale the SDR engine and personally generate pipeline.

Roles & Responsibilities

Leadership & Team Building

• Design and implement the APAC SDR strategy aligned with company revenue goals
• Recruit, hire, onboard, and develop high-performing SDRs across the region
• Act as a player-coach: lead by example while managing team performance
• Set activity targets, KPIs, and pipeline goals
• Foster a high-performance, accountable, and collaborative team culture

Pipeline Generation (Individual Contributor)

• Execute inbound and outbound prospecting to strategic accounts
• Generate qualified meetings and pipeline for Account Executives across APAC
• Build relationships with senior stakeholders and decision-makers
• Test and refine messaging for different APAC markets and industries
• Own a personal quota alongside team targets

Strategy & Operations

• Design scalable outbound processes, refine inbound playbooks, and sequences
• Define ideal customer profiles and segmentation for APAC
• Partner with Marketing on digital campaigns, events, and inbound follow-up
• Analyse performance metrics and optimise conversion rates
• Implement and manage sales tools, data sources, and automation
• Provide regional insights to marketing, and sales leadership

Cross-Functional Collaboration

• Align closely with Sales Leadership on territory planning
• Coordinate with Marketing on messaging localization and demand generation

🌟 About you:

*We invite you to apply even if you happen to not meet every requirement. We provide training and support to help you reach your full potential within this role*

Experiences & Core Competencies

• Proven track record of Sales Development / BDR roles with consistent quota achievement
• Experience of SDR team leadership or mentoring
• Impact from building outbound pipeline in APAC markets
• Ability to create processes from scratch
• Strong coaching and performance management skills
• Experience selling into enterprise or mid-market organizations
• Excellent communication skills across cultures and time zones
• Data-driven mindset with strong analytical ability

Technical Proficiency

· Proficiency in Microsoft Office 365.

· Experience with Outreach, Dynamics CRM, and Power BI (or similar marketing and demand gen prospecting technologies).

Language Skills

· English: Written and spoken to a professional business standard (Required).

· Other Asian Languages: Proficiency in additional regional languages is a significant benefit.

Let's talk perks!

• Opportunity to work for one of the leading IT Security providers
• Attractive compensation package
• Regional exposure
• Travel opportunities