Senior Sales Development Representative

Senior Sales Development Representative (Full-Time)

ABOUT LUCID DREAM

Lucid Dream is a custom game and interactive experience studio. We help leaders in medical, scientific, and technical industries use emerging technology to transform how they engage, train, and explain complex science to providers and patients. Inspired by games, we create immersive and interactive experiences for VR/AR, mobile, desktop, and web—transforming education and engagement through purposeful play.

Located in the heart of downtown Durham, NC, our office at the historic American Tobacco Campus is a short walk from world-class dining and entertainment venues including the Durham Bulls Athletic Park and the Durham Performing Arts Center (DPAC).

ABOUT THE ROLE

We’re hiring a full-time Senior Sales Development Representative to help us connect with new clients and guide early conversations. You’ll be on the front lines of our growing inbound engine—responding to leads, qualifying opportunities, and booking high quality meetings for the commercial team to further pursue.

This isn’t a high-volume cold-calling role. It’s for someone who enjoys smart, targeted outreach and thoughtful conversations with decision-makers. You’ll balance warm inbound engagement with social-driven outbound efforts—using LinkedIn and other channels to open doors with brand and product teams in life sciences, healthcare, and related fields.

PRIMARY RESPONSIBILITIES

Respond quickly and professionally to inbound leads from our website, LinkedIn, and referrals

Assess lead quality and determine the appropriate next step — either scheduling a meeting or conducting an initial qualification call

Conduct short qualification calls to understand client goals, challenges, and project fit

Proactively follow up with all leads to secure meetings, demonstrating persistence and professionalism in every interaction

Manage all lead activity and communication in HubSpot, keeping records organized and current

Support ongoing prospect nurturing through thoughtful follow-up and timely communication

Engage in social selling — connecting with prospects on LinkedIn, commenting on relevant posts, and starting conversations that align with our brand voice

Identify and pursue targeted outbound opportunities when relevant

Collaborate closely with the Commercial Director to continuously refine messaging, qualification criteria, and outreach strategy

WHAT YOU’LL NEED TO SUCCEED

2–4 years of experience in sales development, inside sales, or related roles

Proven success generating or qualifying leads and booking meetings in a B2B environment

Exceptional written and verbal communication skills

A confident, consultative approach to conversations — able to engage senior-level prospects professionally and naturally

Strong organizational skills and the ability to manage multiple conversations at once

Comfort using LinkedIn, HubSpot, Gmail, and related sales tools

Curiosity about technology, healthcare, or creative industries — prior experience is a plus but not required

A proactive mindset and eagerness to grow in a dynamic, creative environment

WHAT WE OFFER

Competitive based salary, plus performance based incentives based on achievement of activity metrics and meeting bookings

Robust company culture committed to our core mission and values

Amazing group of talented colleagues, and a management team dedicated to transparent leadership and helping everyone grow and thrive

Employer-sponsored health, vision, and dental

401(k) Retirement Plan with company match

Responsible Paid Time-Off Policy

Hybrid Work policy

Parental Leave Policy

Downtown Durham office with parking

Monthly team-building events

The opportunity to work on meaningful projects at the intersection of games, health science, and education

A collaborative, small-team atmosphere where your contributions have a direct impact

Professional development opportunities and support for ongoing learning

Lucid Dream is an Equal Opportunity Employer that gives all qualified applicants consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. We are committed to creating an inclusive environment for all employees based on mutual respect. All employment is decided on the basis of qualifications, merit, and business need.

Principals only please, no recruiters!