Senior Revenue Marketing Manager, GCR

At AppsFlyer, we believe great marketing doesn’t just build brands—it drives business growth. As the Revenue Marketing Manager for GCR, you will play a pivotal role in shaping how we connect with customers, create meaningful touchpoints across their lifecycle, and transform marketing influence into real pipeline impact.

In this role, you will lead the evaluation and analysis of integrated, multi-channel marketing strategies/plans across events, content, ABM, digital and owned media. You will also serve as the marketing key contact of the inbound revenue funnel, analyzing performance end-to-end to uncover insights that drive and accelerate new logo acquisition, upsell, and renewal to assist the marketing leadership to define and optimize the marketing strategies and plans in GCR market.

We are looking for a strategic, data-driven marketer who loves connecting the dots between marketing activity and business results, thrives in cross-functional environments, and brings strong ownership to everything they do. This person should be able to understand and facilitate the diversified marketing activities that generate relevant, sales-ready leads that can be nurtured into qualified opportunities, while also driving upsell and renewal acceleration through various marketing initiatives.

What You’ll Do

• Partner closely with Sales to evaluate the full inbound revenue funnel, gaining a clear understanding of how marketing activities influence lead quality, sales velocity, pipeline acceleration, and overall revenue performance.

• Support Marketing leadership in designing scalable inbound strategies that consistently generate qualified leads and accelerate pipeline creation in the GCR market. Lead regional pipeline analysis, extract actionable insights, and drive ongoing optimization across all marketing efforts.

• Build and manage goal-setting and performance measurement across all inbound marketing channels—including ABM programs, content initiatives, events, and digital touchpoints—covering planning, data tracking, analysis, and reporting.

• Plan, organize, and report on quarterly, monthly, and weekly alignment and review cadences between Marketing, Sales, and SDR teams to enhance collaboration efficiency and execution effectiveness.

• Develop persona-based activation strategies for Strategic, Enterprise, Mid-Market, and SMB segments in close partnership with segment Sales teams.

• Lead the evaluation, implementation, and adoption of marketing automation tools for the GCR market, and work closely with Global Marketing Operations to streamline lead processes and optimize nurturing activities.

• Ensure strong alignment and collaboration across GCR Marketing, global teams, and external partners to deliver high-impact programs.

• Manage agencies and vendor partners to successfully execute campaigns and strategic initiatives.

What You Have

• 5+ years of experience in B2B marketing, growth marketing, or revenue/pipeline-focused roles. Field marketing experience is a strong plus.

• Strong strategic thinking combined with hands-on execution ability; comfortable designing cross-channel plans.

• Excellent analytical skills—able to interpret data, extract insights, and influence decisions with clear storytelling.

• A growth mindset with strong cross-team collaboration abilities and empathy.

• Exceptional communication skills and an ability to build trust with senior stakeholders.

• Highly structured, organized, and able to manage multiple priorities in a fast-paced environment.

• Entrepreneurial spirit, comfortable operating in lean and dynamic settings.

• Familiarity with mobile apps, SaaS, and marketing technologies.

• Strong data literacy; Excel proficiency preferred.

Experience working with agencies, freelancers, and external vendors.