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Senior Quantitative User Experience Researcher (Frontend) (Bangkok-based, Relocation provided)

Agoda

Bangkok (Central World Office) permanent

Posted: November 3, 2025

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Job Description

About Agoda

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.

Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.

No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.

We have only scratched the surface. The online travel industry is an extremely dynamic and competitive space. We aim to deliver compelling designs that create a world-class customer experience. You will have a key role in defining the future of our products that reach millions of customers. Despite our size, we operate in a startup-like environment.

Work in the heart of Asia. This is an amazing opportunity if you're looking for an exciting adventure abroad while expanding your international research capabilities. You get a chance to live in one of the most beautiful and most visited cities in the world!

This position is open to worldwide candidates and we will assist you with a generous relocation package, ensuring a smooth transition to working and living in Bangkok.

Senior UX Researchers have the breadth and depth of research method skills applicable to a wide range of questions, and over time develop standout areas of research excellence. A long track record and documented success in both research itself and achieving organizational impact is characteristic of Senior UX Researchers. The ability to integrate research into the work of colleagues in other roles makes the Senior UX Researcher effective and helps him/her achieve out-sized impact from research efforts. This ability, along with others that turn research into a strategic asset for Agoda's decisions and processes, comes from a maturity in overall research approach emphasizing the highest benefit from all research investments.

Qualifications:

• Masters Degree or PhD or equivalent experience in Computer Science, Human-Computer Interaction, Information Science, Psychology, Social Science, or any related field.

• 10+ years of relevant experience in consumer-facing business domains.

• Expert in Quantitative research. (Log analysis, internal metrics triangulation, survey design, response effects, sampling, crosstabs, and statistical concepts, etc.)

• But, also has experience with Qualitative and user-centered design methods (individual and group interviews, diary studies, direct observation, think-aloud usability testing, etc.)

• Comfortable with planning, scoping, conducting, analyzing and communicating research.

• Experience in evaluating, negotiating, and working with external research vendors.

• Be able to describe user problems and business opportunities to a variety of stakeholders by leveraging both quantitative and qualitative data.

• Ability to demonstrate critical thinking beyond business requests.

• Is a great storyteller and communicator, able to speak fluently to business people, product teams, designers, engineers, and other stakeholders. (in English)

• Enjoys collaborative work in a dynamic, data-driven, and creative environment.

Responsibilities:

General Role Expectations:

• Conducts research end-to-end for high impact, leading stakeholders to the best collaboration with research for their goals.

• Initiates research efforts serving Product Vertical goals in the medium- and long-term given a well-informed understanding of the business.

• Formulates programmes of study and cumulative knowledge sharing relevant to the strategic objectives of their teams.

• Leads projects that are collaborations with other stakeholders.

• Accounts for the pros and cons of various research methodologies, and mentors others the use of techniques and tools for high-quality execution.

Research Skills:

• Expertise at evaluating research opportunities, particularly with ambiguous requests e.g. importance, urgency, and impact.

• Ability to manage, challenge and shape inbound research requests, and propose solid research projects or programs.

• Excellent project execution, while exploring alternate methods, mixed methods and innovative approaches.

• Deep understands of the pros and cons of quantitative and qualitative research - and use of this knowledge to direct projects to appropriate methods.

• Deep expertise in at least one domain (eg. Pricing), a user type (eg. Business traveler) or a method (eg. Diary Study), being the "go-to person" on the research team for this.

• Triangulation of findings, methods, and theories within a project to ensure reliability and depth of insight.

• Ability to maximize the value and efficiency of research by applying secondary research and expert inspection methods.

• Solid knowledge of various software tools common in the field (e.g. for surveys, diary studies, analysis), and ability to apply the right tool to the problem.

• Solid knowledge of GDPR, data compliance and ethics that is present in all of their activities.

Communication & Collaboration:

• Drives cross discipline/department collaboration via research insights/activities.

• Collaborates efficiently with other researchers and other disciplines with clear commitment to shared ownership.

• Shows excellent communication skills; tailored communication style for different audiences, concise and to the point, open to take input and feedback.

• Contributes to the communication and implementation of agreed standards of research excellence across the organization.

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Discover more about working at Agoda

• Agoda Careers https://careersatagoda.com

• Facebook https://www.facebook.com/agodacareers/

• LinkedIn https://www.linkedin.com/company/agoda

• YouTube https://www.youtube.com/agodalife

Equal Opportunity Employer

At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.

Disclaimer

We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.

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