Senior Product Marketing Manager

This role is located in Somerville, MA - We are a hybrid work environment and are in the office 3+ days/per week.

Tulip, the leader in AI-native frontline operations, is helping companies around the world equip their workforce with composable, connected apps, leading to higher quality work, improved efficiency, and end-to-end traceability across operations. Tulip's cloud-native, no-code platform, powered by embedded AI, is driving the digital transformation of industrial environments through composable, human-centric solutions that go beyond disrupting the Manufacturing Execution System (MES) category.

A spinoff out of MIT, Tulip is headquartered in Somerville, MA, with offices in Germany, Hungary, Singapore, and Israel. Tulip has been recognized as a World Economic Forum Global Innovator, a 2024 Deloitte Technology Fast award winner, one of Energage's Top Workplaces USA, and one of Built In Boston's "Best Places to Work" and "Best Midsize Places to Work."

About You

You're a product marketer who turns complex platform capabilities into clear, compelling narratives that move markets and win deals. You think beyond features — connecting product innovation to real-world outcomes like efficiency, quality, and compliance for operational leaders. You're comfortable operating in ambiguity, building cross-functional alignment across Product, Sales, and Marketing without waiting for permission. You balance strategic thinking with hands-on execution and care most about the work that drives measurable adoption and pipeline impact.

What Skills Do I Need?

• 6-8+ years of product marketing experience, with a track record of driving product adoption and shaping how products are positioned and sold

• Experience owning end-to-end go-to-market strategy and leading cross-functional launches from early definition through post-launch adoption

• Strong analytical foundation — using market research, competitive insights, and customer feedback to inform positioning and drive measurable outcomes

• Excellent communication and stakeholder management skills, with the ability to align and influence across Product, Sales, and Marketing

• Familiarity with manufacturing, industrial software, or other complex technical domains is a plus (experience in regulated industries such as life sciences or aerospace & defense is a bonus)

• Bachelor's degree in Marketing, Business, Communications, or equivalent working experience

Key Responsibilities

• Own positioning and messaging for key manufacturing verticals (e.g., life sciences, aerospace & defense), defining how Tulip differentiates in a crowded and evolving market

• Drive end-to-end go-to-market strategy for product launches, from early product definition through post-launch adoption and iteration

• Translate market, competitive, and customer insights into clear positioning that connects platform capabilities — particularly in AI and composable operations — to real business value

• Build scalable sales enablement systems that improve win rates, shorten deal cycles, and create a feedback loop from the field into product and messaging

• Define and track success metrics for adoption, pipeline impact, and product marketing effectiveness, using data to continuously refine GTM strategy

• Develop high-impact thought leadership and customer-facing content (case studies, whitepapers, webinars, industry presentations) that reinforces Tulip's market position

Key Collaborators

• Product Management, Content Marketing, and Demand Generation

• Sales Engineering and Customer Success

• Executive leadership (CMO, VP Product)

Working At Tulip

We know even great candidates experience imposter syndrome. Even if you don’t match every requirement, applying gives you the opportunity to be considered.

We’re building a strong, diverse team that values hard work, families, and personal well-being. Benefits of working with us include:

• Direct impact on product and culture

• Company equity

• Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, Commuter Benefits, Parental Leave, and 401k

• Flexible work schedule and unlimited vacation policy

• Virtual company events and happy hours

• Fitness subsidies

We are an equal opportunity employer and building a diverse team is our top priority. At Tulip, we celebrate all. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Help us build an inclusive community that will transform manufacturing.

The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range posted, actual compensation will be determined depending on multiple factors including job-related knowledge & skills, experience, business needs, geographical location, market compensation data, and internal equity. Expected compensation ranges for this role may change over time. The salary range for this position is $120,000-$160,000 per year.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Please note that we may use AI-based tools to support parts of our hiring process. All data processing is carried out in compliance with local data protection laws, ensuring all personal candidate information is handled securely and ethically.