Senior Product Marketing Manager

Who We’re Looking For

At ScalePad, we hire thoughtful builders who want their work to matter. Our roles are designed for people who thrive on driving impact, see ambiguity as an opportunity, and believe that raising the bar is a team sport.

We don’t bring people in to run playbooks. We hire people who want to rewrite them. And in this role, you’ll get to do that, while shaping the future of managed services for our global partners. (That’s what we call our customers.)

What is ScalePad

At ScalePad, we’re building more than software; we’re building confidence and clarity for the people who manage the technology businesses rely on every day.

Our mission: help MSPs evolve into MVPs (their clients’ most valuable partner). Our tools turn them from reactive service providers into strategic advisors through a consistent, scalable Customer Success motion.

Our product suite unifies risk insights, client planning, and service delivery so MSPs can have smarter conversations, show clients their value, and grow their revenue. 

But our purpose goes beyond our software. We’re creating a workplace where curious, growth-minded people can do their best work, where ideas are valued, progress is shared, and everyone belongs. Together, we’re creating a future where MSPs don’t just keep businesses running, they help them thrive. We believe that when our partners succeed, we all do.

With offices in Vancouver, Toronto, Montreal, and Phoenix and a global-first mindset. ScalePad has grown into a category leader trusted by 12,000+ partners across 60+ countries. We’ve been recognized for our products and corporate culture by MSP Today, G2, and Great Place to Work™, to name a few. 

About The Role

As a key leader within the Product Marketing team, you’ll drive meaningful business impact by shaping strategy, influencing cross-functional decisions, and bringing clarity to how we take our products to market. You’ll collaborate across disciplines, apply deep market and customer insight, and play a critical role in accelerating ScalePad’s growth in an increasingly AI-driven landscape. This role will join ScalePad at an exciting, transformational time and you will have the opportunity to drive the positioning, messaging, and category success for Customer Success.

Reporting to the Sr. Director of Product Marketing, we are looking for a Senior Product Marketing Manager who will own the go-to-market strategy and execution for a key product portfolio within the ScalePad Platform. This is a highly strategic and cross-functional role that requires strong business acumen, technical fluency, and a deep understanding of how AI is rapidly transforming our industry. The ideal candidate understands our market, customers, and competitive landscape, and is highly fluent in emerging AI technologies—translating both product capabilities and AI-driven innovation into clear, differentiated positioning and impactful GTM strategies.

You will operate at the center of Product, Sales, Marketing, Customer Success, and Leadership teams to drive alignment, influence product direction, and ensure consistent, high-quality execution across all partner-facing motions. You bring an AI-first mindset—proactively identifying how advancements in AI can shape our messaging, enhance differentiation, and unlock new opportunities for growth and customer value.

You will own your product portfolio end-to-end—shaping strategy, driving execution, and delivering measurable impact on adoption, expansion, and overall business performance, while helping ScalePad stay at the forefront of an AI-enabled future.

Responsibilities

Get ready to go beyond order-taking. Your strategic responsibilities include:

Go-to-Market Strategy & Product Launches

Own the end-to-end GTM strategy for your portfolio - prioritizing what matters most, driving high-impact launches, and ensuring every motion is tied to measurable business outcomes (pipeline, adoption, revenue) while bringing a sophisticated approach to launches.

Messaging, Positioning & Category Narrative

Define how we win in the market—crafting sharp, differentiated positioning (especially around AI innovation) that sales can sell, customers understand, and competitors can’t easily replicate and be able to translate that into sales enablement and assets that help us win. 

Growth, Customer Insight & Market Intelligence

Turn customer, product, and market signals into action—identifying growth opportunities, influencing roadmap decisions, and continuously improving how we acquire, retain, and expand customers

Pricing, Packaging & Monetization Strategy

Help shape how we monetize—aligning packaging and pricing to customer value, driving expansion opportunities, and ensuring we capture the full potential of our offerings

Sales Enablement & Cross-Functional Leadership

Be the strategic partner to Sales and Customer teams—equipping them with the right narratives, tools, and confidence to win, while driving alignment and clarity across the organization

AI-Driven GTM & Competitive Advantage (Critical)

Lead with an AI-first mindset—staying ahead of rapid advancements and translating them into differentiated messaging, smarter GTM strategies, and more efficient, high-impact marketing execution

Ownership & Impact

Operate like an owner—making smart decisions in ambiguity, focusing on outcomes over outputs, and raising the bar for how product marketing drives business results at ScalePad 

Your Strengths and Skills 

We care about what you can do more than where you’ve done it. However, experience in the following areas will help you hit the ground running in this role:

5-7 years of professional experience in SaaS Product Marketing, and customer marketing

Proven experience with go-to-market (GTM) processes and building effective plans to bring new products and features to market in a B2B SaaS role. 

Experience working on/ owning pricing in a B2B setting and being able to apply critical thinking to how we solve complex pricing scenarios. 

Analytical mindset with a focus on customer insights, market dynamics, and measurable outcomes

Strong understanding of AI/ML concepts and their practical applications in SaaS products

Ability to quickly learn and adapt to new AI developments and translate them into GTM opportunities - Curiosity and proactive learning mindset to stay ahead in a rapidly evolving AI landscape.

Experience positioning AI-driven products or features in a clear, credible, and differentiated way

Superior project management and organization skills as well as detail-oriented, and thorough. 

Experience with the following would be an asset: JIRA, Confluence, Hubspot, Looker, Amplitude, Asana, Gong.

Exceptional time management, interpersonal, communication, decision making, and organization skills are table stakes.

A track record of navigating ambiguity and turning it into action

Strong ability to translate technical concepts into clear, compelling messaging

Excellent communication and storytelling skills

Perks

ScalePad offers our employees a blend of purpose, growth, and genuinely great perks.

Everyone’s an owner. Share in our success through our Employee Stock Ownership Plan (ESOP) and RRSP matching.

Support for growing families. Parental leave programs are in place to support you and your family when it matters most.

Structured mentorship with builders. Join opt-in mentorship programs and learn directly from founders and senior leaders who’ve scaled multiple SaaS ventures and spent decades in the MSP industry.

Invest in your growth every year. Access an annual professional development budget to level up your skills, your career, and your impact.

Set yourself up with great tools. Work with brand new, top-of-the-line hardware and equipment so you can do your best work, whether you’re at home or in one of our hubs.

Modern ways of working. Roles at ScalePad are structured as remote or hybrid, with hub locations in Vancouver, Toronto, Montreal, and Phoenix. Specific work models are outlined in each posting.

Support for hybrid life. Receive a monthly stipend to help you create an effective hybrid or remote work environment.

Well-being and time to recharge. Take care of yourself with 100% employer-paid benefits.

Before You Apply

This is a full-time role for those who are eligible to work in Canada or the United States. We thank all applicants for taking the time to apply, but only candidates who make it to the next stage will be contacted.

Note on AI Use: ScalePad uses AI technology to support certain administrative aspects of our hiring process, such as transcription, note-taking, and interview documentation. These tools are strictly used to assist our team and have no influence on candidate evaluation or hiring decisions.

No recruiters, please.