Senior Product Marketing Manager (Math)

COMPANY PROFILE

Great Minds, a mission driven Public Benefit Corporation, brings teachers and scholars together to craft exemplary instructional materials that inspire joy in teaching and learning. Our English curriculum, Wit & Wisdom®, Eureka Math™ and PhD Science™, all support teachers as they take students beyond rote learning to provide a deeper, more complete understanding of the humanities, mathematics, and the sciences. Founded in 2007, Great Minds now employs more than 1,000 people.

For additional information please visit: www.greatminds.org

OUR MARKET POSITION

Great Minds’ Eureka Math is the most widely used curriculum in the history of American education. It enjoys an unrivaled 40+ net promoter score. Eureka and its sister products, Wit & Wisdom English and PhD Science, embrace much higher expectations for all students and all teachers. In a market dominated by scripted, procedural materials that drive expectations down, Great Minds produces curricula that celebrate knowledge, respect the craft of teaching, and acknowledge the true capabilities of students.

Job Purpose

The Senior Product Marketing Manager-Math is responsible for developing an annual marketing plan and go-to-market strategy for new math products and leading a team to execute the strategy. The role requires a deep understanding of the K–12 market and how to develop and deliver a compelling and relevant message at various points in the buyer’s journey. The Senior Product Marketing Manager-Math will work closely with the math product and sales teams to seed the market for new products and grow market share for existing math programs.

The position will report to the Director of Product Marketing.

Responsibilities

• Design and execute an annual marketing plan and quarterly tactical plans for math products.

• Leads go-to-market planning and execution for new product launches and feature updates.

• Develop buyer journey map to inform product positioning and messaging that differentiates Great Minds, including case studies, presentation proposals, and testimonials from existing customers.

• Create marketing strategies based on audience insights garnered through research and close work with both the math product team and the sales team.

• Track and analyze data (through HubSpot, Salesforce, and Google Analytics) to gain insight into consumer behavior and apply findings in math marketing initiatives.

• Ensures messaging consistency across all customer-facing materials communications.

• Build and nurture strong relationships by working collaboratively with the math product team, including the Director of Product Management for math and math Product Managers.

• Partner closely with the Director of Product Management for math to communicate new product features and benefits to sales and works closely with sales to develop training, resources and tools that support selling.

• Work with the math content team, marketing events team, and math product team to position Great Minds as a leader in creating math curriculum at national, regional, and state-level conferences.

• Strategize with the Regional Sales Directors to develop and with the marketing team to deliver compelling customer-facing marketing presentations, web pages, and collateral.

• Align campaigns to top, middle, or bottom of the sales funnel, considering influencers, decision-makers, and current customers in messaging.

• Work with the digital marketing team on content for organic and paid social placements.

• Participate in market research projects to understand the national or state-level math curriculum landscape.

• Analyze industry trends and customer insights to inform product positioning and marketing strategies.

• Synthesize research to influence the product roadmap.