Senior Product Marketing Manager

Property Finder is the leading property portal in the Middle East and North Africa (MENA) region, dedicated to shaping an inclusive future for real estate while spearheading the region’s growing tech ecosystem. At its core is a clear and powerful purpose: To change living for good in the region.

Founded on the value of great ambitions, Property Finder connects millions of property seekers with thousands of real estate professionals every day. The platform offers a seamless and enriching experience, empowering both buyers and renters to make informed decisions. Since its inception in 2007, Property Finder has evolved into a trusted partner for developers, brokers, and home seekers. As a lighthouse tech company, it continues to create an environment where people can thrive and contribute meaningfully to the transformation of real estate in MENA.

The Company

Year Founded

2007

Headquarters

Dubai, United Arab Emirates

Website

www.propertyfinder.ae

Social Media

Twitter

Facebook

Instagram

Linkedin

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Focus

Property Finder was created with the vision of providing a seamless experience to people in their real estate journey. Over the last decade, the platform has evolved as a go-to marketplace for real estate brokerages, developers, and house hunters to make informed decisions on all things real estate.

Company Profile

Property Finder is the leading digital real estate platform in the Middle East and North Africa.

A UAE-born startup, Property Finder expanded its operations to Qatar, Bahrain, Saudi Arabia, and Egypt over the years. Recently, it acquired a significant stake in Zingat in Turkey.

The company is one of the largest technology start-ups in the region and is on a journey to becoming a Unicorn. We are aspiring to create a lighthouse technology company that will have a lasting impact on the entire tech ecosystem in our geography.

We encourage our people to move fast and be bold, and we offer them countless ways to make an impact in a fast-growing organization. Our goal is to ensure that our people find their time at Property Finder a rewarding investment, where the company’s growth also means personal growth.

Property Finder generates most of its revenues through B2B sales of subscriptions, building on a resilient model of recurrent revenues.

Core Solutions

Property Finder offers a host of solutions for the customers and end users:

At our core, we offer the most comprehensive real estate listing database to people in the region and aspire to improve everyone’s property journey with technology.

We then match property seekers with real estate professionals (our clients), effectively operating a marketplace that adds value to both sides of the journey. We also offer value-added products to our clients, such as a real estate CRM platform.

Thanks to our wide market coverage and leading position, Property Finder has the best real estate data in the region. This data is opening new avenues for the company now; for example, we are publishing Dubai's official Real Estate index (Mo’Asher), in partnership with the government.

We have many exciting growth avenues ahead of us. The next few years will definitely be an exciting rocketship journey for us at Property Finder.

The Position

Position Title

{Senior Product Marketing Manager]

Reports To

{Head of B2B Marketing]

Position Summary

Property Finder is looking for a Senior Product Marketing Manager to drive the positioning, go to market strategy, and adoption of our B2B products for agents, brokers, and real estate agencies.

This role sits within the Marketing organization and works in close partnership with Product and Commercial teams. You will translate customer needs and product capabilities into clear market value, shape how our solutions are packaged and presented, and ensure launches lead to real adoption and revenue impact.

Success in this role requires strong cross functional leadership and the ability to lead through influence across Product Management, Sales, CX, Brand, Legal, and other stakeholders. You will act as the voice of the market and the field, helping ensure our products are not only built well, but are clearly understood, adopted, and continuously improved based on market feedback.

Key Responsibilities

Product Positioning and Commercial Narrative

• Develop and evolve positioning, value propositions, and messaging for Property Finder’s B2B product portfolio

• Translate product capabilities into clear customer outcomes, business value, and differentiation

• Ensure launches and ongoing communication consistently reflect strong commercial and value-led narratives, not only features

Go to Market Leadership and Product Launches

• Own end to end go to market planning and business readiness for B2B product launches and feature releases

• Lead cross functional launch alignment in close partnership with Product, ensuring launches are not only executed smoothly but are commercially effective and market ready

• Define target segments, core use cases, value narratives, and success criteria for launches

• Ensure the field is prepared through structured enablement, clear positioning, and practical use cases that drive adoption

Sales and Field Enablement

• Partner with Sales, Business Consultants, CX, and Training teams to ensure the field clearly understands product value, positioning, and use cases

• Develop core sales narratives, objection handling frameworks, and value stories that support deal progression and customer adoption

Market, Customer, and Competitive Insights

• Bring structured customer, usage, and market insights into joint discussions with Product and leadership

• Identify gaps between product capabilities and market expectations, and advocate for improvements

• Monitor competitive landscape and ensure positioning reflects market dynamics

Adoption and Performance Impact

• Define and monitor key metrics related to launch performance, product adoption, and usage

• Identify adoption barriers and performance gaps post launch and drive cross functional actions to address them

• Provide insights and recommendations that improve positioning, enablement, and rollout effectiveness

Content and Asset Strategy

• Define the narrative and content requirements needed to support positioning, launches, and field enablement

• Partner with Brand and Marketing teams for the development of high impact assets, ensuring consistency with product strategy

Cross Functional Leadership

• Lead alignment across Product, Marketing, Sales, CX, Training, Legal, and other stakeholders to ensure consistent positioning and strong market adoption

• Drive clarity, decision making, and alignment in environments with multiple stakeholders and competing priorities

The Person

Desired Qualifications

Basic Qualifications

• 6+ years of experience in Product Marketing, Product, or a similar market facing product role

• Experience working closely with Product and Sales in a technology, SaaS, marketplace, or platform business

• Strong experience in B2B environments, working on products or solutions sold to business customers

• Strong ability to translate complex products into clear business value

• Excellent communication skills in English

Preferred Qualifications

• Experience supporting commercial teams and driving product adoption

• Strong analytical mindset and comfort working with product and business metrics

• Experience influencing cross functional stakeholders in a fast moving and evolving environment

• Excellent verbal and written communication skills

Property Finder Principles

• Move fast and make things

• Data beats opinions

• Don’t confuse motion with progress

• Failure is success if we learn from it

• People over pixels

Our promise to talent

At Property Finder, we believe talent thrives in an environment where you can be your best self. Where you are empowered to create, elevate, grow, and care. Our team is made up of the best and brightest, united by a shared ambition to change living for good in the region. We attract top talent who want to make an impact. We firmly believe that when our people grow, we all succeed.

Property Finder Guiding Principles

• Think Future First

• Data Beats Opinions, Speed Beats Perfection

• Optimise for Impact

• No Ostriches Allowed

• Our People, Our Power

• The Biggest Risk is Taking no Risk at All

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