Senior Product Manager – SuperApp (Mobile B2C)

Yassir is the leading super App in the Maghreb region set to changing the way daily services are provided. It currently operates in 45 cities across Algeria, Morocco and Tunisia with recent expansions into France, Canada and Sub-Saharan Africa. It is backed (~$200M in funding) by VCs from Silicon Valley, Europe and other parts of the world.
We offer on-demand services such as ride-hailing and last-mile delivery. Building on this infrastructure, we are now introducing financial services to help our users pay, save and borrow digitally.
Helping usher the continent into a digital economy era. We’re not just about serving people - we’re about creating a marketplace to bring people what they need while infusing social values.

Overview

We are seeking an exceptional Senior Product Manager to lead and scale core experiences within our SuperApp ecosystem. This role requires a strong operator with proven experience in high-scale mobile B2C consumer products, sharp commercial instincts, and a deep understanding of user behavior. The ideal candidate combines strategic thinking with execution excellence — someone who can define vision, drive alignment, and deliver measurable business outcomes in a fast-paced, multi-vertical environment. Experience in advertising, growth, or marketing-driven platforms is a strong advantage.

Key Responsibilities:
• Product Strategy & Vision:
• Define and evolve the product vision for key SuperApp domains.
• Translate company objectives into clear product strategies and prioritized roadmaps.
• Identify opportunities to drive growth, monetization, engagement, and retention.

• Roadmap Ownership & Execution:
• Own the end-to-end product life cycle from discovery to delivery and iteration.
• Develop detailed product requirements, user stories, and acceptance criteria.
• Partner closely with engineering and design to ensure high-quality execution.
• Maintain a strong focus on UI/UX excellence and frictionless user journeys.

• Business & Commercial Impact:
• Operate with strong commercial awareness, balancing user value with business performance.
• Identify monetization levers and optimize revenue-driving initiatives.
• Ensure product initiatives contribute meaningfully to profitability and long-term growth.

• Data & Performance Management:
• Define success metrics and KPIs for all initiatives.
• Leverage analytics and experimentation to inform decision-making.
• Continuously monitor performance, extract insights, and iterate accordingly.

• Cross-Functional Leadership:
• Collaborate effectively with engineering, design, marketing, operations, and leadership.Communicate clearly and confidently with both technical and executive stakeholders.
• Drive clarity, alignment, and accountability across teams.

Required Qualifications:
• Mobile B2C Experience:
• 5+ years of product management experience.
• Proven track record of launching and scaling mobile B2C consumer applications.
• Strong understanding of consumer behavior, retention mechanics, and product-led growth.
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• Business & Commercial Acumen:
• Demonstrated ability to connect product decisions to revenue, margins, and strategic growth.
• Strong analytical mindset with a results-oriented approach.

• Data & Analytics Expertise:
• Experience with experimentation, A/B testing, and data-driven product optimization.
• Hands-on familiarity with analytics tools (e.g.,Firebase, GA, CleverTap, LaunchDarkly, or equivalent).Product & UX Sensibility
• Strong intuition for intuitive, elegant, and scalable user experiences.
• Ability to partner closely with design and advocate for clarity and simplicity.

• Technical Fluency:
• Solid understanding of software development processes and backend integrations.
• Comfortable working with engineering teams in Agile environments.

Preferred experience :
• Experience in advertising, growth platforms, or marketing technology (strong plus).
• Experience building platform features such as loyalty, payments, wallets, or identity.
• Background in SuperApp, mobility, fintech, or e-commerce ecosystems.
• Experience operating in multi-country or regionally complex environments.

Personal Attributes :
• Execution-oriented with strong ownership mindset.
• Intellectually curious, strategic, and commercially sharp.
• Ambitious, proactive, and comfortable operating in high-growth environments.
• Structured thinker with the ability to simplify complexity.
• Driven by impact and continuous improvement.

If you are passionate about building high-impact consumer products at scale and shaping the future of a rapidly expanding SuperApp ecosystem, we would be pleased to hear from you.

At Yassir, we believe in the power of diversity and the importance of an inclusive culture. So, if you're ready to bring your unique perspective and experiences to the table, then we're excited to listen.

Don't just apply for a job, come and be a part of our journey. Let's create a better tomorrow together.

We look forward to receiving your application!

Best of luck,
Your Yassir TA Team