Senior Product Manager | SEO Product Lead

Atolls is the world’s largest community-driven shopping platform, active in 20+ markets.

We help millions make smarter spending decisions across discovery, evaluation, and (re-)purchase by connecting people with the right brands and retailers.

Our 1,000+ team across 10 countries builds products used every day at global scale, where you’ll have real ownership and see your impact. Want to shape the destinations people rely on to shop with confidence? Keep reading.

About This Role:

We are looking for a Product Manager – Organic Growth (SEO) to join our Growth & Member Activation team in Berlin. At Atolls, your role will be instrumental in driving sustainable, high-intent traffic and turning organic visitors into active members by delivering valuable, trustworthy, and seamless discovery experiences. As a Product Manager focused on organic growth, you will define and execute the product vision for SEO-driven journeys - from search intent to real member value.

Your contributions will help shape how millions of consumers interact with our platforms, guiding them to make smart, fair, and rewarding choices.

Our Benefits:

• At Atolls, we believe in nurturing both your professional and personal growth. Here’s what you can expect:

• A culture that values personal and professional development, with internal mobility opportunities.

• A supportive and open-minded team that embraces diverse perspectives and innovative ideas.

• 32 days of paid vacation plus your birthday off, giving you the time you need to recharge.

• A flexible hybrid working scheme to balance work and life.

• Access to a learning budget and internal training to help you grow in your role.

• Mental health coaching to support your well-being.

• Regular global and local get-togethers to celebrate successes and build connections.

• The possibility of taking a sabbatical after two years with the company.

• A cloud-based company setup, providing flexibility and collaboration opportunities no matter where you are.

*These are global benefits that apply to all employees, with additional local perks based on your location.

Responsibilities:

• Define and Drive Organic Product Strategy

• Own the product vision for organic traffic growth, aligned with company goals around growth, activation, and member value

• Translate SEO opportunities into a prioritized product roadmap with clear problem statements, hypotheses, and success metrics

• Focus on outcomes such as traffic quality, CTR, engagement, signup conversion, and activation — not rankings alone

• Lead Discovery for Organic User Journeys

• Understand searcher intent across key verticals and savings-related use cases

• Map end-to-end journeys from keyword → RLP/category → signup → first value (cashback or coupon usage)

• Validate ideas through user research, data analysis, and experimentation

• Shape and Scale SEO Foundations

• Own and iterate on RLP and category page templates

• Drive scalable on-page SEO improvements, including metadata, internal linking, structured data, and content patterns

• Partner with engineering to improve crawlability, indexation, faceted navigation, and overall SEO hygiene

• Strengthen Content Quality and Trust (EEAT)

• Collaborate with SEO and Content teams to reinforce authorship, editorial signals, and review/rating components

• Help define “helpful content” patterns that genuinely solve user problems around savings and cashback

• Optimize Lead Generation and Activation from Organic Traffic

• Build and optimize leadgen entry points across RLPs and content pages

• Experiment with CTAs, banners, layouts, and messaging to improve signup and activation rates

• Reduce friction in signup and onboarding journeys for new organic visitors

• Measure What Matters

• Define, track, and communicate clear KPIs and guardrails for organic growth

• Monitor organic sessions, new users, CTR, engagement, signup conversion, activation rate, and time to first value

• Run a Strong Product Delivery Process

• Work closely with your squad to define clear requirements and acceptance criteria

• Manage dependencies early with platform and infrastructure teams

• Lead thoughtful rollouts and A/B experiments with robust measurement and learnings

• Communicate with Clarity and Confidence

• Write concise strategy documents, PRDs, and decision memos

• Present trade-offs, insights, and recommendations to senior and C-level stakeholders

• Keep teams and leaders aligned on goals, progress, and learnings

Your Profile:

• 4+ years of experience as a Product Manager working on growth, SEO, marketplaces, or content-heavy consumer products

• Strong understanding of SEO fundamentals and how they intersect with product, UX, and engineering

• Proven experience translating ambiguous opportunities into clear product initiatives and roadmaps

• Comfort working with data: defining metrics, analyzing performance, and running experiments

• Experience collaborating closely with Engineering, Design, Content, SEO, and Data teams

• Strong problem-solving skills with a structured, hypothesis-driven mindset

• Excellent written and verbal communication skills, with the ability to influence stakeholders

• Experience working in Agile product teams

• Fluency in written and spoken English

Bonus points if you have:

• Experience working on large-scale SEO landing pages, category pages, or programmatic SEO

• Hands-on experience with experimentation frameworks and A/B testing

• Familiarity with structured data, internal linking strategies, and faceted navigation

• Experience in e-commerce, savings, cashback, or comparison platforms

• Experience presenting product strategy to senior leadership

Our hiring process:

• TA Call: Meet one of our Talent Experts and get to know Atolls better.

• Technical Round: Focus on the technical aspects of the role (Through a Live Case), and meet your potential manager.

• Final Round: Meet other Atollians 🏝️
It varies from 1 to 3 interviews

*Some processes might slightly change according to needs

Ready to apply?

Be part of a destination where your work helps millions of people make better decisions every day. One focused application is all we need. If you truly fit more than one role, you’re welcome to apply to up to three. This helps us match you with the right opportunity faster.

We review every application with equal care and will reach out if your profile aligns. Apply now with your CV in English.
*Portfolios, writing samples, or certifications may be requested based on the role.
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At Atolls, we want to ensure that all employees can thrive in an inclusive environment. Our employment opportunities are open to every gender, race, religion, age, sexual orientation, ability, place of origin, or socioeconomic status. We remain committed to a culture of diversity, equity and belonging, where all employees are welcomed, respected, connected, and engaged.

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