Senior Product Manager

About Stitch Fix, Inc.

Stitch Fix (NASDAQ: SFIX) is the leading online personal styling service that helps people discover the styles they will love that fit perfectly so they always look - and feel - their best. Few things are more personal than getting dressed, but finding clothing that fits and looks great can be a challenge. Stitch Fix solves that problem. By pairing expert stylists with best-in-class AI and recommendation algorithms, the company leverages its assortment of exclusive and national brands to meet each client's individual tastes and needs, making it convenient for clients to express their personal style without having to spend hours in stores or sifting through endless choices online. Stitch Fix, which was founded in 2011, is headquartered in San Francisco.

About the team

The Onboarding team at Stitch Fix sits at the critical intersection of Growth and Personalized Style Understanding. Stitch Fix was a pioneer in this space, building a business model centered on AI and data science from day one.

The Onboarding team sits at the very beginning of this journey, owning the "first 30 minutes and the first 30 days." We are responsible for evolving our industry-leading onboarding experience from a traditional signup flow into a conversational, AI-driven discovery engine. We bridge the gap between a client’s initial curiosity and their first moment of delight, ensuring they feel seen, understood, and inspired from their very first click.

About the Role

As a Senior Product Manager, you will be the strategic lead for our Onboarding Pod. You will own the roadmap for our Gateway/Landing pages, the Style Quiz, and the new Style Playback experience. This is a high-impact IC role where you will guide 1–2 more junior PMs, orchestrating a cohesive strategy across multiple work-streams.

You will act as the primary bridge between Marketing (who drive traffic and own the budget) and Brand (who own the creative vision). Your job is to use influence and data-backed insights to identify the missing features—like seasonal browsing or brand showcases—that turn curious prospects into lifelong clients.

You’re Excited About This Opportunity Because You Will…

• Lead the Onboarding Pod: Set the 6–12 month vision for a cross-functional team of Engineers, Designers, and Data Scientists. You’ll provide mentorship and tactical guidance to junior PMs while maintaining ownership of the most complex strategic bets.

• Next Gen AI-powered Onboarding: Pioneer a radically new onboarding experience. You will explore how a more visual and AI powered experience can create a "living profile" that builds trust from the first interaction.

• Master the "Onboarding Paradox": You will solve the challenge of creating a low-friction signup flow that still captures the deep, high-signal data necessary to ensure a client's "First Fix" is a resounding success.

• Drive Style Playback: Transform the "StyleFile" from a static profile into a modern, shoppable experience. You’ll help clients see their evolving taste reflected back to them, turning data capture into a moment of inspiration.

• Reimagine our Landing Page Strategy: Partner with Marketing and Brand to reimagine our landing pages. You’ll identify and build the features that communicate our value—such as "Show More Awesome Merch"—allowing prospects to see our seasonal styles and top brands before they even sign up.

• Harmonize Cross-Functional Goals: You’ll be the connective tissue between growth-focused marketing targets and the technical requirements of our Data Science styling models, ensuring all teams are aligned on the definition of a "successful" new client.

We’re Excited About You Because…

• Strategic Leader (8+ Years Experience): You have a proven track record of leading complex, 0-to-1 initiatives and setting 6–12 month roadmaps. You are ready to lead the Onboarding Pod, providing mentorship and tactical guidance to junior PMs.

• Masterful Influencer: You drive results across teams you don’t manage. You partner effectively with Marketing and Brand to identify the features—like seasonal browsing or visual merchandising—that bridge the gap between prospect interest and conversion.
Champion of Client Empathy & Modern Discovery: You use modern product discovery techniques to maximize the chances of building the right solution. By building robust feedback loops and integrating client insights at every stage, you ensure our personalized experiences feel relevant, human, and delightful.

• Data Intuition & the “Onboarding Paradox”: You possess deep data intuition and understand how to build intelligent consumer experiences. You know how to optimize for high conversion without sacrificing the deep “style signal” required to ensure a successful First Fix.

• Values-Driven Collaborator: You lead with humility, curiosity, and accountability. You are a “bright and kind” partner who can harmonize conflicting viewpoints to ensure the best decision is made for the client and the company.

• Mentorship Mindset: You enjoy raising the bar for the PM craft and are ready to guide and uplevel 1–2 junior PMs within your pod.

• Analytical Rigor: You are a systems thinker who can connect quantifiable measures (conversion, bounce rates) to long-term business outcomes (Fix success, retention).

• Bonus Points: You have experience in subscription models, e-commerce recommendation systems, or a background in fashion/apparel.

Why you'll love working at Stitch Fix...

• We are a group of bright, kind people who are motivated by challenge. We value integrity, innovation and trust. You’ll bring these characteristics to life in everything you do at Stitch Fix.

• We cultivate a community of diverse perspectives— all voices are heard and valued.

• We are an innovative company and leverage our strengths in fashion and tech to disrupt the future of retail.

• We win as a team, commit to our work, and celebrate grit together because we value strong relationships.

• We boldly create the future while keeping equity and sustainability at the center of all that we do.

• We are the owners of our work and are energized by solving problems through a growth mindset lens. We think broadly and creatively through every situation to create meaningful impact.

• We offer comprehensive compensation packages and inclusive health and wellness benefits.

Compensation and Benefits

This role will receive a competitive salary, benefits, and equity. The salary for US-based employees hired into this role will be aligned with the range below, which includes our three geographic areas. A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, location, and performance. This position is eligible for an annual bonus, and new hire and ongoing grants of restricted stock units, depending on employee and company performance. In addition, the position is eligible for medical, dental, vision, and other benefits. Applicants should apply via our internal or external careers site.

Salary Range
$145,100—$242,000 USD

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