(Senior) Product Manager - Martech (f/m/d)

ZEAL Network SE is a leading international provider of online lottery products, operating for over 20 years with brands like LOTTO24 and Tipp24. As Germany’s largest digital lottery operator and a trusted partner of Spain’s ONCE, we are passionate about shaping the future of lottery experiences.

LOTTO24 is Germany’s leading online provider of state-licensed lottery products, offering customers convenient and secure access to popular games like LOTTO 6aus49, Eurojackpot, and GlücksSpirale. As a trusted partner of the state lotteries, LOTTO24 ensures that every ticket sold helps support charitable, social, and community projects across Germany. By combining ease of play, trusted security, and meaningful social contributions, LOTTO24 exemplifies ZEAL’s vision of making lottery participation more accessible while giving back to society.

The role:

We’re looking for a Product Manager to join our MAE (Marketing & Engagement) technology domain, one of ZEAL’s core platform areas.

The domain’s mission is to empower our business with cutting-edge, scalable, and user-friendly solutions that enhance customer engagement and drive growth, delivering seamless integration experiences that enable ZEAL’s brands to create personalised, impactful marketing campaigns and loyalty experiences.

In this role, you’ll take ownership of our core platform’s marketing and engagement capabilities, covering campaign management, segmentation, personalization, CRM tooling, and loyalty programs — and work closely with cross-functional stakeholders to evolve our engagement platform into a strategic enabler for all ZEAL brands.

Your tasks:

• Own the product roadmap and drive prioritization, planning, and delivery across marketing and engagement technology initiatives.

• Collaborate closely with Marketing, CRM, Data, Engineering, and other Product Team PMs to ensure alignment across systems and domains.

• Translate business goals, user needs, and technical requirements into clear product specs.

• Lead the evolution of ZEAL’s marketing and engagement tech stack, supporting scalability, automation, and personalization.

• Drive the integration and optimization of tools supporting campaign delivery, customer segmentation, and loyalty program management.

• Partner with data teams to enable insight-driven decision-making and measurable engagement outcomes.

• Ensure compliance, reliability, and data privacy standards are met across all engagement systems.

• Communicate roadmap, progress, and outcomes to stakeholders across Product, Marketing, and Technology.

What you offer us:

• 3+ years of experience as a Product Manager, ideally in marketing technology, engagement platforms, or data-informed product development.

• Strong understanding of martech ecosystems, including campaign management, CRM systems, and personalization engines.

• Experience collaborating with cross-functional agile teams.

• A strategic and pragmatic mindset, able to balance business needs, technical complexity, and delivery speed.

• Familiarity with APIs and integrations; technical fluency to engage confidently with engineers.

• Excellent communication skills and a natural ability to align diverse stakeholders.

• Experience in B2B or platform enablement environments, ideally where APIs empower other business units or external partners.

• Nice to Have

• Experience with marketing automation platforms or custom-built engagement systems.

• Background in e-commerce, gaming, or customer loyalty environments.

• Experience driving platform modernization or integration projects at scale.

What We Offer

• A modern, dynamic culture grounded in the success of a leading-edge e-commerce company.

• A talented team of ambitious, like-minded colleagues where your knowledge and ideas truly make an impact.

• Ongoing personal growth, supported by our product-focused organization and an annual development budget of €1,500 to invest in your professional development.

• Trust and autonomy, no micromanagement, just confidence in your ability to deliver and excel.

• Flexible work options with a hybrid setup focused on results, offering the freedom to work where and how you’re most productive.

• Generous time off: enjoy unlimited vacation days in addition to your 30-day vacation allowance, with the opportunity for workations abroad using our WorkFlex tool.

• Monthly mobility allowance of €30 to use on the mobility option of your choice (e.g., the Deutschlandticket), plus access to a company bike leasing program.

• Company pension scheme, provided in partnership with Degura, to support your future financial security.

• Subsidized EGYM WELLPASS membership, with a contribution of only €25 per month, giving you access to a wide range of gyms and sports options across Germany.

• Monthly company events, team activities, and informal gatherings, including our popular company-wide lunches provided four days a week.

Not ticking every box or think you’ve got that unique set of skills we haven’t realized we need? Get in touch anyway, we’re always looking to add great people!