Senior Product Manager, Growth

About Binance.US: 

Binance.US is America’s home to buy, trade, and earn digital assets. As a licensed and regulated U.S. crypto platform, we provide secure, reliable access to more than 190 of the world’s most popular cryptocurrencies, all with some of the lowest fees in the industry. We’re a remote-first team of innovators building the bridge between traditional finance and Web3, helping bring financial freedom within reach for all. To learn more, visit www.binance.us. All roles supporting Binance.US are employed via BAM Management US Holdings Inc. or BAM Management Canada Holdings Inc.

About This Role

As a Senior Product Manager, Growth at Binance.US, you will spearhead data‑driven growth initiatives by designing, launching, and analyzing experiments across our app. You will lead A/B tests, iterate on product hypotheses, and build out gamification features aimed at improving user acquisition, engagement, retention, and monetization. You’ll collaborate closely with engineering, design, data analytics, and marketing to convert insights into product features that scale.

You will play a key role in evolving Binance.US’s growth mindset - creating a culture of continuous experimentation and optimization - while helping deliver a world‑class user experience infused with engaging, gamified elements.

Core Responsibilities:

• Define growth hypotheses and design A/B & multivariate experiments to test those hypotheses - from conception to execution to measurement, using clear success metrics (e.g., conversion, retention, engagement).

• Prioritize, manage and maintain a backlog of growth and engagement experiments; coordinate with engineering, design, analytics, and marketing to run experiments and roll out successful variants.

• Translate experiment results into actionable insights and roadmap decisions - decide when to scale a variation, iterate further, or abandon based on data, impact, and business objectives.

• Lead the design and implementation of gamification features (points, badges, leaderboards, challenges, reward mechanics, etc.) that enhance user motivation, engagement, and retention in the Binance.US app. Leverage game‑design principles to build reward loops and behavioral incentives.

• Monitor and analyze key growth metrics (activation, conversion, retention, churn, engagement, monetization) to assess impact of experiments and gamification features; report results to stakeholders and recommend next steps.

• Collaborate cross‑functionally - with UX/design, engineering, data science/analytics, marketing - to ensure smooth execution of experiments and feature rollouts, and alignment with broader product and business goals.

• Champion a culture of experimentation and continuous improvement - document learnings (both wins and failures), share insights across teams, and build processes for systematic, scalable experimentation.

Preferred Skills / Experience:

• 5+ years of experience as a Product Manager (or similar growth/product‑growth role) — growth, engagement, or retention focus preferred.

• Demonstrated track record of designing, executing, and interpreting A/B or multivariate tests in a live product environment; comfortable defining hypotheses, metrics, and statistical significance, and turning results into product decisions.

• Hands‑on experience building or contributing to gamified features (points systems, achievements/badges, leaderboards, reward mechanics, challenges, etc.), or working at a gaming or viral/social‑app company.

• Strong data‑driven mindset; comfortable working closely with data analytics or data science teams to measure impact, define guardrail metrics, identify user segments, and interpret test results.

• Excellent cross‑functional collaboration and communication skills, with ability to influence without direct authority.

• Experience working in agile environments, managing product backlogs, and coordinating across engineering, design, analytics, and marketing teams.

• Familiarity with behavioral design, game mechanics, user psychology, retention strategies, and growth loops.

Salary:

The starting pay range for this role is between USD$195,000 - USD$220,000 for all U.S. remote locations. The actual base pay will vary, and is dependent upon many factors, such as transferable skill sets, work experience, business needs, and market demands. The base pay range is subject to change.

Our Mission:
At Binance.US, our mission is to create a more inclusive financial system through Web3 technologies. As a U.S. regulated crypto platform, we’re committed to earning trust through compliance and empowering people to do more with their money, bringing financial freedom within reach for all.

Our Values:
Our values shape how we work, make decisions, and support our users every day:

• Act with Integrity: We do what’s right, even when no one is watching.

• Be Collaborative: We work together with respect and transparency to achieve shared goals.

• Customers First: We listen to, advocate for, and prioritize our users in every decision we make.

• Do the Work: We take ownership, follow through, and deliver results that move the mission forward.

• Embrace Change: We stay adaptable and curious, thriving in a fast moving industry.

Our Benefits:

We believe in supporting our people with flexibility, balance, and opportunities to grow. One of the ways we demonstrate this commitment is through our benefit offerings.

• Time & Family: Unlimited PTO (for salaried FTE roles); 12 weeks fully paid Parental Bonding Leave.

• Well-Being: Mental wellness benefits; free 1:1 virtual visits with a licensed mental wellness professional; comprehensive competitive health benefits.

• Remote-First Culture: Fully remote, cameras-on culture with work-from-home equipment reimbursements available to new hires.

• Professional & Financial Growth: Annual professional development budget; free 1:1 virtual visits with a career coach; 401k plan with employer match.

BAM Management US Holdings Inc. and BAM Management Canada Holdings Inc. are Equal Opportunity Employers and comply with all applicable federal, state, and local fair employment practice laws. Our mission is to give our customers access to a broad array of digital assets, and we thrive because of the diverse and inclusive team that we are building. We do not discriminate against qualified employees, applicants, or any other covered persons because of race, color, religion, creed, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, veteran status, physical disability, mental disability, medical condition, military status, or any other applicable legally protected characteristic.

Depending on your location, data privacy laws may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required.

We comply with Federal Transparency in Coverage regulations by providing a link to machine readable files related to the health plans offered to our employees. The machine-readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data including negotiated service rates, and out-of-network allowed amounts between health plans and healthcare providers.