Senior Product Manager (f/m/d)

ZEAL Network SE is a leading international provider of online lottery products, operating for over 20 years with brands like LOTTO24 and Tipp24. As Germany’s largest digital lottery operator and a trusted partner of Spain’s ONCE, we are passionate about shaping the future of lottery experiences.

Traumautoverlosung is one of ZEAL’s newest and most exciting brands. It makes owning your dream car a reality: with a single ticket, participants secure the chance to win an exclusive vehicle. At the same time, every entry supports social projects, turning the chance to win into real added value. Traumautoverlosung merges the thrill of winning with meaningful social impact, reflecting ZEAL’s commitment to innovation and social responsibility. It offers participants more than just a game, the opportunity to do good while dreaming big.

As Senior Product Manager (f/m/d) for Traumautoverlosung, you own the end-to-end product strategy and execution for ZEAL’s car raffle business. You shape a compelling, customer-centric raffle experience that combines entertainment, conversion excellence, and social impact. Your mission is to grow a scalable and differentiated product by deeply understanding user behavior, optimizing the player journey, and continuously innovating the raffle proposition.

Your tasks:

• Own the product vision, strategy, and roadmap for the dream car raffle business, ensuring alignment with ZEAL’s goals and brand identity.

• Translate business objectives into actionable, outcome-focused initiatives that balance short-term results with long-term growth and differentiation.

• Develop deep user understanding using customer insights, market research, and competitive analysis to refine the offering.

• Manage and prioritize the product backlog, focusing on features that maximize customer value, engagement, and revenue.

• Oversee end-to-end product execution from discovery to launch and iteration for high-quality, timely delivery.

• Optimize the customer journey from awareness through purchase and retention, improving conversion, average spend, repeat participation, and engagement.

• Lead post-launch operations, continually enhancing the product through experimentation, promotions, gamification, and new features.

• Collaborate with engineering, UX, marketing, and other stakeholders to deliver seamless, impactful experiences.

• Serve as the main point of contact for the business unit, ensuring stakeholder alignment, transparency, and effective decisions.

• Define and analyze KPIs to measure success, using data to guide prioritization and product evolution.

• Ensure regulatory compliance and coordinate with legal and compliance teams.

• Drive innovation to differentiate and strengthen the raffle brand in the market.

What you offer us:

• Ideally 6+ years of product management experience, including ownership of a consumer-facing digital product or business.

• Strong experience in building and scaling customer-centric products, ideally in e-commerce, gaming, marketplaces, or other high-conversion environments.

• Proven ability to define product strategy and translate it into actionable roadmaps and measurable outcomes.

• Hands-on experience with product discovery, experimentation, and data-driven decision-making.

• Strong understanding of key product and growth metrics such as conversion, retention, engagement, and customer lifetime value.

• Experience optimizing user journeys and driving continuous improvement through testing and iteration.

• Ability to work cross-functionally and align diverse stakeholders around a shared product vision.

• Comfortable operating in fast-paced, ambiguous environments with a high degree of ownership and accountability.

• Experience in regulated environments or working with compliance constraints is a plus.

• Strong communication skills with the ability to clearly articulate product decisions, trade-offs, and impact.

What we offer you:

• A modern, dynamic culture grounded in the success of a leading-edge e-commerce company.

• A talented team of ambitious, like-minded colleagues where your knowledge and ideas truly make an impact.

• Ongoing personal growth, supported by an annual development budget of €1,500 to invest in your professional development.

• Trust and autonomy, no micromanagement, just confidence in your ability to deliver and excel.

• Flexible work options with a hybrid setup focused on results.

• Unlimited vacation days in addition to your yearly 30-day vacation allowance.

• Opportunity for workations abroad using our WorkFlex tool.

• Monthly mobility allowance of €30 to use on the mobility option of your choice (e.g., the Deutschlandticket), plus access to a company bike leasing program.

• Company pension scheme, provided in partnership with Degura, to support your future financial security.

• Subsidized EGYM WELLPASS membership, with a contribution of only €25 per month, giving you access to a wide range of gyms and sports options across Germany.

• Monthly company events, team activities, and informal gatherings, including our popular company-wide lunches provided four days a week.

Not ticking every box or think you’ve got that unique set of skills we haven’t realized we need? Get in touch anyway, we’re always looking to add great people!