Senior Product Manager - Digital Commerce Platform

About Dutchie

Founded in 2017, Dutchie is a comprehensive technology platform powering dispensary operations, while providing consumers with safe and easy access to cannabis. Dutchie aims to further support the positive societal change the cannabis industry brings to the world through wellness benefits, social justice, and empowering local communities through tax revenue. Powering thousands of dispensaries across 40+ markets throughout the United States and Canada, Dutchie is the leading technology company in the cannabis space and was named in Fast Company’s 10 Most Innovative Companies in North America and listed two years in a row on LinkedIn’s Top 50 Startups.

Dutchie has raised over $600M in funding to date, backed by D1 Capital Partners, Tiger Global, Dragoneer, DFJ Growth, Thrive Capital, Howard Schultz, Snoop Dogg’s Casa Verde Capital, Gron Ventures, members of the founding team at DoorDash, Kevin Durant’s Thirty Five Ventures, and other notable angel investors.

About This Job

As the Senior Product Manager for our Digital Commerce Platform, you will lead the evolution of our core digital storefront and specialized consumer-facing channels. This is a high-impact role within our Digital Shopping team, which oversees the shopping experience across all digital channels (e-commerce, mobile, and kiosk), digital payments, and loyalty solutions.

This leader must possess a deep, technical understanding of the core technologies that power modern e-commerce. Your mandate is to lead the product's evolution by strategically leveraging cutting-edge technology to build a highly flexible and performing shopping platform. Crucially, you will balance this technical innovation with an exceptional user experience, ensuring that every product delivered is beautiful, intuitive, and sets a new bar for digital shopping.

• Define the Consumer E-commerce Standard: Own the vision for the holistic consumer-facing e-commerce technology, ensuring customers can build best-in-class shopping experiences across all ordering channels.

• Enable E-commerce Flexibility & Customization: Transform the core web product into a composable, highly flexible platform that allows B2B clients (dispensaries) to customize the appearance, merchandising, and content of their digital storefronts without engineering support.

• Optimize Kiosk Shopping Experience: Define and deliver a best-in-class Kiosk product that is reliable, intuitive, and highly effective for in-store ordering, driving both efficiency and revenue for our partners.

• Elevate the Branded Mobile App: Own the strategy and roadmap for the customer-facing Branded Mobile App, ensuring it offers a personalized, sticky, and high-performance shopping channel that maximizes retention.

• Establish Technical Excellence: Ensure the foundational e-commerce platform incorporates modern technical best practices, including best-in-class SEO, web performance, and reliable web hosting architecture.

• Up-Level Product Team Expertise: Actively mentor and share deep technical and design expertise across the Digital Shopping Product Team, establishing best practices in UX/visual design, web technology, and B2B product development.

What You'll Do...

• Drive Platform Modernization: Lead the product vision to decouple and modularize the e-commerce front-end, enabling dynamic customization capabilities for our B2B customers.

• Channel Ownership: Act as the single-threaded owner for E-commerce Customization, Kiosk, and the Branded Mobile App, defining KPIs, roadmaps, and feature priorities for all three areas.

• Technical Strategy: Partner deeply with engineering on technical decisions related to web architecture, data integration (e.g., CRMs), SEO implementation, and scalability, translating complex technical concepts into business outcomes.

• Design and UX Leadership: Collaborate intensely with design teams to ensure a consistent, beautiful, and highly intuitive user experience across all digital channels (web, mobile, kiosk).

• Consumer Insight & Validation: Design and execute a continuous loop of user research, A/B testing, and direct user feedback mechanisms to validate hypotheses and rapidly optimize shopping flows for conversion and usability.

What You Bring...

• 5+ years of progressive experience in product management, with a proven history of owning and evolving multi-channel digital products (web, mobile, kiosk/in-store tech).

• B2B Software Experience (Mandatory): Significant experience building products that serve business customers, with an understanding of configuration, user roles, and enablement tools.

• Technical Depth: Strong working knowledge of web technologies and key strategic areas like SEO, web hosting infrastructure, and the role of a CMS in personalization and data flow.

• User Experience & Visual Design Expertise: A very strong background in user experience (UX) principles and a demonstrated ability to collaborate effectively with visual design teams to deliver polished, high-fidelity products.

• Experience with QA and Testing: Demonstrated experience guiding Quality Assurance (QA) practices, defining acceptance criteria, and managing functional and non-functional testing cycles to ensure high product reliability and performance.

• Channel Strategy: Experience delivering and managing products across web (desktop/mobile web) and native mobile (iOS/Android) environments.

• Excellent cross-functional collaboration skills, with the ability to manage complex dependencies between product, engineering, and design to deliver holistic experiences.

You’ll Get…

We are targeting a starting salary of $149,000 - $201,000 based on the intended level for this role.

In addition to cash compensation, our total rewards package includes:

• Full medical benefits including dental and vision plans to ensure you always have the best care.

• Equity packages in the form of stock options to all employees.

• Technology (hardware, software, reading materials, etc..) allowance

• Flexible vacation and sick days

At Dutchie, we’re committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Dutchie believes that diversity and inclusion among our teammates is critical to our success, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.