Senior Product Manager, Consumer Journeys

At Viome, we are driven by a singular mission: to help people live a healthy, disease-free life. This mission guides our actions, fuels our passion, and shapes the impact we aim to have in the world. Our core values - Be Bold, Be Collaborative, Be Frugal, and Grow Continuously - underpin our approach to achieving this goal. If you are motivated by the idea of working in an environment that prioritizes bold innovation, teamwork, efficient resource use, and continuous learning, all towards promoting health and preventing disease, we warmly invite you to apply. Join us in our journey to transform lives and create a healthier future for all.

We are looking for a Senior Product Manager to join the Consumer Digital team in our Bellevue office, reporting directly to the VP of Product, Consumer Digital. This person will own portions of the Viome roadmap focused on creating targeted user persona journeys within the app. The right candidate brings proven experience shipping health and wellness consumer apps, a strong instinct for how people relate to their own health data, and the design sensibility to push for experiences that are genuinely compelling — not just functional. You will move fast, write tight requirements, and work shoulder-to-shoulder with design and engineering on-site in Bellevue.

Respnsibilities:
User Journey & Persona Strategy

•
Own and evolve Viome's consumer user persona framework — refining who our customers are, what motivates them, what barriers they face, and how the product should adapt to serve distinct health journey profiles.

•
Map end-to-end user journeys across the full member lifecycle: pre-purchase, onboarding, sample collection, result reveal, action-taking, and longitudinal re-engagement.

•
Identify friction points and drop-off patterns at each stage; prioritize improvements with the highest impact on activation, engagement, and retention.

•
Partner with marketing, CX, and data teams to ensure persona and journey insights inform messaging and lifecycle communications — not just in-app experiences.

Roadmap & Execution

•
Write well-scoped PRDs, user stories, and acceptance criteria in Jira that engineering and design can execute with minimal back-and-forth.

•
Manage and prioritize an active backlog of feature requests from stakeholders, customer feedback, and strategic initiatives — with a clear, defensible sequencing framework.

•
Run regular user research, usability testing, and structured customer interviews; maintain direct relationships with active Viome users for ongoing feedback and validation.

•
Define and track success metrics for every feature area you own; run post-launch reviews and feed learnings back into the roadmap.

Design Partnership & Strategy

•
Work closely with UX/UI design as a substantive thought partner — contributing to information architecture, interaction patterns, and visual hierarchy decisions, not just reviewing final mocks.

•
Hold a high bar for consumer experience quality: push back on confusing flows, trust-undermining visual treatments, and interactions inconsistent with how health-conscious consumers engage with their data.

•
Bring a point of view on health and wellness app design trends and how they can inform Viome's consumer experience without losing scientific credibility.

•
Serve as a strategic partner to the VP of Product, Consumer on consumer positioning and product principles.

Qualifications:
Required

•
5+ years of product management experience, with at least 3 years on consumer mobile and web apps in health, wellness, fitness, or a related category.

•
Has shipped consumer app features that solve real user problems that increase acquisition, retention, and attachment metrics.

•
Demonstrated experience building user persona frameworks and journey maps as living artifacts that drive roadmap priorities — not one-time deliverables.

•
Track record owning fast-moving consumer roadmaps while balancing quality, velocity, and a high volume of incoming requests.

•
Strong design sensibility — you give substantive design feedback and hold a high bar for UX quality without being a bottleneck.

•
Proficiency with Jira for roadmap management, backlog grooming, and writing detailed requirements including epics, stories, and acceptance criteria.

•
Experience running customer research — usability tests, interviews, and feedback sessions — and translating findings into product decisions.

•
Strong written communication: clear PRDs, explicit tradeoffs, stakeholders who know what's being built and why.

Strongly Preferred

•
Experience visualizing health data (biomarker results, EHR data, wearables, etc.) for non-clinical consumers in ways that are clear and motivating.

•
Familiarity with gut health, microbiome, nutrition, supplement, or precision wellness categories.

•
Experience with subscription or membership products: activation, retention, churn, and LTV mechanics.

•
Exposure to AI or ML-generated personalization surfaced to end users — recommendations, dynamic content, or insight generation.

We are an equal opportunity employer and do not discriminate based on race, color, religion, sex, national origin, age, disability, or any other legally protected status. We value diversity, equity, and inclusion, and are committed to creating a workplace that reflects these values.