Senior Product Manager, Brand Control Center

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Senior Product Manager – Brand Control Center

Location: San Jose, CA

Team: Adobe Firefly Enterprise

About the Role

Adobe is innovating the enterprise content supply chain through intelligent Brand solutions that reshape how enterprises create, govern, and scale content. At the heart of this innovation is Brands, a groundbreaking AI system that codified brand identity into machine-readable ontologies to maintain brand accuracy and impact across all creative materials.

We are seeking a Senior Product Manager to define a central place to manage explicit guidelines (brand context, activation context, legal & compliances) and curating implicit guidelines as inputs to AI-first brand understanding that automates content operations to deliver on-brand & performant content faster, more reliably, and at scale.

This position suits an individual passionate about AI, design systems, and enterprise marketing, provisioning, administration and governance. It demands a strong emphasis on execution and cross team collaboration.

What You'll Do

• Define the product vision, strategic direction and roadmap
Lead the strategy for how enterprises set, govern, and scale brand guidelines—both explicit (defined rules) and implicit (inferred patterns across brand, activation, legal, and compliance contexts).
• Establish governance frameworks
Build governance models that empower the right custodians to update brand information, manage change, and trigger continuous learning loops that improve the system through human feedback.
• Define access and permission patterns
Develop intuitive access models that allow brand managers and admins to manage permissions for creatives, marketers, communicators, and external agencies—supporting seamless, secure workflows.
• Collaborate across Adobe
Partner closely with GenStudio, Firefly, engineering, design, and go‑to‑market teams to deliver high-impact capabilities aligned with Adobe’s broader brand and content supply chain strategy.
• Engage deeply with enterprise customers
Work directly with brand managers and administrators to understand challenges in brand governance, distill insights, and convert them into clear, actionable product requirements.
• Own the business outcomes
Act as the “CEO of the Brand Control Center.” Define the targets, track progress against goals, and drive measurable business outcomes with relentless focus.

What You'll Need to Succeed

• 5–7+ years of product management experience in building administration & management planes such as Brand Hubs, Asset Management experiences (DAM), etc.
• Proven ability to translate complex AI/ML workflows into simple, intuitive user experiences.
• Experience with creative and marketing content processes, including agency workflows.
• Strong technical grounding in evals framework and reinforcement learning.
• Excellent communication, storytelling, and cross-functional alignment skills — you can encourage designers, engineers, and enterprise collaborators alike.
• A builder’s approach: curiosity, execution velocity, and empathy for end users.
• Good mix of IQ and EQ, bringing to bear data and relationships to get results.

Preferred Qualifications

• BA/BS or equivalent experience in Computer Science, Build, or a related area.  
• Background in building design systems, brand systems, or content production automation.
• Experience in provisioning, management, and governance.

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $125,800 -- $239,725 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. 



In California, the pay range for this position is $165,600 - $239,725


At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

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