Senior Product Manager, Attribution

What Do We Do?

Triple Whale is the complete intelligence platform that helps ecommerce brands confidently understand what's working in their business, what's not, and what they should do next.

We pull all your data into one place, give you the measurement tools to actually trust it, then use the smartest AI in the industry to translate it into insights and recommendations. From there, you get tools to put those insights to work — from AI agents that generate creative and take action on your behalf, to automations that make the rest of your tech stack smarter and more effective.

More than 60,000 brands like Pressed Juicery, Ouai and True Classic trust Triple Whale to grow faster with fewer resources — uncovering opportunities and acting on them at a scale that would be impossible manually.

Why Triple Whale Needs You

Marketing attribution is getting harder. Signal loss, privacy regulations, and channel proliferation have made "which channel drove this sale?" one of the most contested questions in eCommerce. Triple Whale's MTA product is how thousands of brands answer it.

You'll own our MTA product line end-to-end: the models, the UX, the data integrations, and the thinking behind how we help customers choose and interpret attribution approaches. You'll work alongside our MMM and Incrementality PMs to build a coherent unified measurement experience, and you'll help Triple Whale maintain its position as a leader in marketing measurement.

We are prioritizing candidates on the East Coast or those who can work comfortably during EST hours.

What You'll Drive

• Attribution Modeling Own and evolve our multi-touch attribution models, ensuring they reflect real customer journeys across channels, devices, and time horizons.

• Methodology UX Build intuitive experiences that help marketers choose the right attribution approach for their business, interpret results with confidence, and act on what they see. Great attribution UX helps customers navigate methodology tradeoffs without a PhD.

• Ad Platform Integrations Manage technical and strategic relationships with Triple Whale's ad platform partners, including Meta, TikTok, Google, Pinterest, Snapchat, and AppLovin. Keep our attribution data comprehensive, fresh, and trustworthy as platform APIs and measurement policies evolve.

• Cross-Methodology Alignment Partner with the MMM and Incrementality PMs to surface coherent measurement for customers using multiple approaches. Help customers understand when methods agree, when they diverge, and what to do about it.

• Thought Leadership Stay ahead on signal loss, privacy shifts, and the evolving role of MTA in modern measurement stacks. Partner with marketing to turn product expertise into positioning that strengthens Triple Whale's reputation as the measurement authority for eCommerce.

What You'll Bring

• 5+ years of PM experience in attribution, adtech, measurement, or analytics platforms

• Deep familiarity with attribution methodologies and how to translate that complexity into products non-technical marketers actually trust

• Strong product sense for UX and information design across complex data products

• A genuine point of view on where marketing measurement is headed

• Experience managing platform partnerships or technical integrations with walled gardens

• Comfort working with data scientists and engineers on model logic and productizing statistical methods

• English required; Hebrew a plus

Nice to Have

• Experience with MMM or incrementality and how they complement MTA

• Background in eCommerce, DTC, or performance marketing

• Familiarity with ad platform APIs, CAPI, or server-side tracking

• Experience with identity resolution or cross-device stitching

• Track record of contributing to thought leadership in the measurement space

• LLM/AI experience applied to marketing measurement/attribution use cases

Who You'll Work With

You'll report to the Director of Product, and work with a dedicated engineering team, data scientists, and our Marketing Science team. You'll be a peer to the PMs owning MMM, Incrementality, and our Pixel/ID Graph infrastructure, with regular interaction with platform partners.

Our Values

• We Are Customer Obsessed: From our mission to every detailed project, everything we do is designed to create a positive impact for our customers.

• We Move (Very!) Quickly: The speed at which we work, iterate, and deliver value is our most competitive advantage.

• We Are Trustworthy: Candor, directness, and honest communication helps us learn, grow and improve so we can win together.

• We Are Curious: We extend beyond our comfort zone and ask questions that guide us towards new, creative, and bold paths.

• We Act Like A Mensch: We act with honor, integrity and empathy, and have deep respect for our customers and each other.

​​Our compensation ranges are set using benchmarks from growth-stage companies and factor in function, level, and location- so everything stays above board and whale-balanced. The range you sea on each job posting shows the minimum and maximum target salary for new hires across all U.S. locations.

Triple Whale is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join Us in Making Waves

If you’re looking for more than just a job and want to be part of a movement reshaping the future of Ecommerce, Triple Whale is the place for you. We’re on the lookout for driven, curious, and creative individuals ready to thrive in a fast-paced environment.

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