Senior Product Manager - Activation

At Amperity, we’re an AI-first company helping the world’s leading brands create personalized customer experiences that build loyalty and fuel growth. Our AI-powered Customer Data Cloud, built on multi-patented technology, enables more than 400 global brands, including Alaska Airlines, Wyndham Hotels & Resorts, and DICK’S Sporting Goods, to turn customer data into a competitive advantage.

We unlock the full value of customer data with simplicity and speed. AI is at the core of our platform and the way we work — from powering advanced identity resolution and predictive analytics to streamlining internal workflows and decision-making. It’s not just a capability; it’s part of our DNA.

Our team thrives on curiosity, collaboration, and transparency, fostering a culture where everyone can contribute, learn, and grow. We welcome talented individuals from diverse backgrounds to help us remove data bottlenecks, accelerate business impact, and push the boundaries of what AI can do for the world’s most innovative companies.

With offices in Seattle, New York City, London, and Melbourne, you’ll join a fast-growing team tackling critical challenges at the intersection of AI, data, and customer experience. Ready to make an impact? Let’s talk.

The Role

We're looking for an experienced Product Manager who has a passion for helping marketers turn data into real business value. In this role, you'll help define the future of activation in the Amperity platform, an area that's seen significant growth in the past few years. This role requires a product leader who deeply understands modern marketers - their workflows, pressures, and goals — and can translate unified customer data into intuitive, high-impact activation experiences. You will own the vision and roadmap for Journeys, Segments, Campaigns, and Insights end-to-end, driving AI-native innovation that delivers measurable business outcomes at enterprise scale. Success in this role requires strong customer empathy, strategic thinking, and the confidence to engage credibly with senior marketing and executive stakeholders while leading cross-functional teams to deliver meaningful impact.

Interesting Problems

• Define and own the product vision and strategy for Customer Journeys and other key Activation surface areas, including Segments, Campaigns and Insights.

• Drive an outcome-oriented roadmap that advances intelligent orchestration, measurable performance lift, and continuous campaign optimization.

• Own the product lifecycle end-to-end — from discovery and definition through delivery, adoption, and ongoing impact measurement.

• Transform unified customer data into actionable journeys that enable enterprise brands to orchestrate personalized, cross-channel experiences at scale.

• Lead the evolution toward AI-native activation by enabling agents, AI assistants, and intelligent systems that generate insights, automate decision-making, and recommend next-best actions.

• Create intuitive, elegant user experiences that make advanced data, experimentation, and optimization capabilities accessible to marketers.

• Partner closely with Engineering and Design to build flexible, scalable systems that support complex segmentation, real-time decisioning, and performance feedback loops.

• Connect activation workflows seamlessly across marketing, analytics, and downstream execution systems to maximize business value.

• Engage directly with enterprise customers and executive stakeholders to validate strategy, shape priorities, and ensure measurable outcomes.

• Provide clear ownership and cross-functional leadership, driving alignment and momentum across teams in a distributed environment.

About You

• Minimum 8 years of experience in product management roles.

• Passion for understanding and leveraging data to make delightful experiences for less technical users.

• Experience working with activation or campaign systems, and understanding the complexity of orchestration across many platforms.

• Demonstrated passion for balancing robust SaaS craftsmanship with continually shipping value to customers.

• Experience as the primary owner for complex projects involving coordination between customers, product management, and engineering.

• Experience and comfort working with customers' executive teams

• Strong desire to learn and investigate new technologies in a hands-on, practical manner.

• A demonstrated success working in a fast-paced, swiftly-changing environment.

• A demonstrated history of escalating success in your career.

Location

Seattle, WA

Our hybrid work model includes three days in the office each week, providing a mix of in-person collaboration and remote flexibility

Compensation

Base Salary: $170,000-$230,000. Individual compensation within this range will depend on several factors, including your skills, experience, education/training, geographic location and the level at which you join. We also consider internal equity, market conditions, and overall business needs.

Cash Incentives: Cash incentives are also available.

Stock Options: The opportunity for ownership is an exciting part of Amperity’s total compensation package. Every employee at Amperity receives a new-hire equity grant, commensurate with the scope of their position.

Benefits

We offer all the benefits you'd expect from a great place to work: 100% employee healthcare coverage, transportation subsidies, a comfortable work environment with plenty of snacks, and other employee experience perks like events and activities, both in-person and remote. We also offer self-managed PTO and the flexibility to do your best work in the way that works for you. We provide an inclusive environment where you'll be challenged to find and unlock your full potential, surrounded by a team of world-class people driving for excellence. For more details on our benefits, please see our US Benefits & Perks Guide.

Amperity is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, and reproductive health choices), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as someone with a disability, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.