Senior Product Manager | Acquisition

Atolls is the world’s largest community-driven shopping platform, active in 20+ markets.

We help millions make smarter spending decisions across discovery, evaluation, and (re-)purchase by connecting people with the right brands and retailers.

Our 1,000+ team across 10 countries builds products used every day at global scale, where you’ll have real ownership and see your impact. Want to shape the destinations people rely on to shop with confidence? Keep reading.

About This Role:

As a Senior Product Manager – Acquisition, you will own how users discover Atolls offerings’ through organic channels and how that traffic converts into engaged members. Your focus is on outcomes: acquiring the right users, helping them reach first value quickly, and scaling acquisition journeys in a structured, product-led way.

You’ll work closely with SEO, Engineering, Content, Design, Data, and Marketing teams to turn organic growth opportunities into measurable product impact.

Our Benefits:

• At Atolls, we believe in nurturing both your professional and personal growth. Here’s what you can expect:

• A culture that values personal and professional development, with internal mobility opportunities.

• A supportive and open-minded team that embraces diverse perspectives and innovative ideas.

• 32 days of paid vacation plus your birthday off, giving you the time you need to recharge.

• A flexible hybrid working scheme to balance work and life.

• Access to a learning budget and internal training to help you grow in your role.

• Mental health coaching to support your well-being.

• Regular global and local get-togethers to celebrate successes and build connections.

• The possibility of taking a sabbatical after three years with the company.

• A cloud-based company setup, providing flexibility and collaboration opportunities no matter where you are.

*These are global benefits that apply to all employees, with additional local perks based on your location.

Responsibilities:

• Own Acquisition Strategy for Organic Channels

• Define and drive the product strategy for organic acquisition, aligned with company goals around growth, activation, and member value

• Translate acquisition opportunities into a prioritised product roadmap with clear problem statements, hypotheses, and success metrics

• Focus on outcomes such as traffic quality, CTR, engagement, signup conversion, activation, and time to first value

• Lead Product Discovery for Organic User Journeys

• Understand user intent and motivations across key acquisition use cases

• Map end-to-end journeys from discovery → landing pages → signup → first value (cashback or coupon usage)

• Validate opportunities through user research, data analysis, and experimentation

• Build and Scale Acquisition Foundations

• Own and evolve landing page and category page experiences used for acquisition

• Partner with Engineering and SEO to improve discoverability, performance, and scalability of acquisition surfaces

• Drive improvements that balance UX, growth impact, and technical constraints

• Improve Conversion and Activation

• Build and optimise entry points for lead generation across acquisition pages

• Experiment with CTAs, layouts, messaging, and onboarding flows to improve conversion and activation

• Reduce friction for new users coming from organic channels

• Measure What Matters

• Define and track clear KPIs for acquisition and activation

• Monitor organic sessions, new users, CTR, engagement, signup conversion, activation rate, and time to first value

• Use data to inform prioritisation, trade-offs, and iteration

• Run a Strong Product Delivery Process

• Work closely with your squad to define clear requirements and success criteria
Manage cross-team dependencies early and proactively
Lead experiments and rollouts with strong measurement and learning loops

• Communicate with Clarity and Confidence

• Write clear strategy docs, PRDs, and decision memos

• Present trade-offs, insights, and recommendations to senior stakeholders

• Keep teams aligned on goals, progress, and outcomes

Your Profile:

• 4+ years of experience as a Product Manager working on acquisition, growth, marketplaces, or consumer products

• Strong product fundamentals: problem framing, prioritisation, discovery, delivery, and measurement

• Experience working closely with Engineering, Design, Data, and Marketing teams

• Comfortable working with data to define metrics, analyse performance, and run experiments

• Structured, hypothesis-driven problem-solving mindset

• Strong written and verbal communication skills

• Experience working in Agile product teams

• Fluency in written and spoken English

SEO expectations

• Solid understanding of SEO fundamentals and how they intersect with product, UX, and engineering

• Able to collaborate effectively with SEO specialists, without needing to be a deep SEO expert

Bonus points

• Experience with organic traffic growth, CRO, or content-driven acquisition

• Exposure to landing pages, category pages, or scalable acquisition surfaces

• Hands-on experience with experimentation or A/B testing

• Experience in e-commerce, savings, cashback, or comparison platforms

• Experience presenting product strategy to senior leadership

Our hiring process:

• TA Call: Meet one of our Talent Experts and get to know Atolls better.

• Product Round (Hiring Manager): a product-focused interview with your potential manager.
This round evaluates:
- How you approach product discovery and prioritization
- How you work with engineering and cross-functional teams
- How you make data-informed decisions
- How you manage stakeholders and trade-offsStakeholder Round

• Stakeholder Round: Conversations with key partners (e.g. Marketing, SEO, Engineering) to assess collaboration and fit.

• Case Study Round: Short, practical case discussion focused on acquisition and product thinking.

Ready to apply?

Be part of a destination where your work helps millions of people make better decisions every day. One focused application is all we need. If you truly fit more than one role, you’re welcome to apply to up to three. This helps us match you with the right opportunity faster.

We review every application with equal care and will reach out if your profile aligns. Apply now with your CV in English.
*Portfolios, writing samples, or certifications may be requested based on the role.
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At Atolls, we want to ensure that all employees can thrive in an inclusive environment. Our employment opportunities are open to every gender, race, religion, age, sexual orientation, ability, place of origin, or socioeconomic status. We remain committed to a culture of diversity, equity and belonging, where all employees are welcomed, respected, connected, and engaged.

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