Senior Product Designer, Social Identity

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.

At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.

A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.

As a Senior Product Designer on Social Identity, you will define how identity is created, expressed, and understood across Roblox. You’ll design the foundational systems that allow players, creators, influencers, and brands to present who they are, build reputation, and form meaningful social connections in immersive environments.

This role is focused on the identity layer of the platform—the surfaces and signals that make social interaction possible at scale. You will own high-impact experiences used by millions every day, including profiles, names, presence, status, social proof, and identity-related co-play signals, as well as new zero-to-one capabilities.

Your work will power how people recognize one another, signal interests and credibility, and build trust and belonging across Roblox. You’ll operate at the intersection of identity, social systems, and safety, with a strong emphasis on scalable design, clarity, and craft.

What You’ll Do

• Own and evolve core Social Identity systems across Roblox, from early concept through launch and iteration.

• Define UX strategy for identity surfaces (e.g., profiles, presence, naming, social proof) and contribute to adjacent social experiences.

• Design scalable identity frameworks that support multiple audiences, including younger players, teens, adults, creators, studios, influencers, and brands.

• Explore and deliver zero-to-one identity features that help users express themselves, establish credibility, and connect with others in immersive spaces.

• Translate deep user understanding into clear identity signals, grounded in research, behavioral insights, and platform constraints.

• Set a high bar for craft by delivering intuitive, expressive, and accessible identity experiences across devices and form factors.

• Partner closely with Product and Engineering to align on priorities, provide high-quality design specs, and ensure thoughtful execution.

• Collaborate with Design Systems and Foundations teams to evolve shared identity patterns, components, and guidelines that scale across the platform.

• Leverage data, experimentation, and qualitative feedback to refine identity clarity, trust, and usability over time.

• Influence cross-functional partners (Product, Engineering, Data, Trust & Safety, Marketing) through strong design rationale and storytelling.

• Mentor and support fellow designers through feedback, partnership, and example, contributing to a strong design culture.

• Communicate design vision and outcomes clearly at the team and org level.

What You Bring

• 8+ years of experience designing consumer-facing digital products at scale, with demonstrated ownership of complex systems.

• A portfolio that highlights identity, social, or platform-level design, showcasing strong systems thinking and exceptional craft.

• Deep experience designing profiles, identity signals, social presence, communication, or reputation systems.

• Strong proficiency in Figma and modern design workflows; familiarity with 3D, avatars, or spatial tools is a plus, not a requirement.

• A proven ability to design cohesive identity systems, not just isolated features.

• Expert understanding of interaction, communication, and social design patterns.

• Comfort balancing business goals, user needs, safety considerations, and technical constraints.

• Strong cross-functional collaboration skills, with the ability to influence decisions without formal authority.

• Experience supporting or mentoring other designers through critique and collaboration.

• Passion for gaming, creator ecosystems, and user-generated content platforms.

• Curiosity about how emerging technologies shape identity, self-expression, and social connection.

Why This Role Matters

You’ll be designing the identity layer of one of the world’s largest social platforms—work that directly shapes how people feel seen, recognized, and connected. At a time of sustained growth for Roblox, your work will influence the daily experiences of millions and help define the future of social interaction in immersive environments.

For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits as described on this page.

Annual Salary Range
$213,660—$254,470 USD

Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted).

Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process.