Senior Producer – Content & Creative – Content - Fiction, Colors

About the role:

This role responsible for end-to-end creative supervision of assigned shows, ensuring strong storytelling, visual appeal, audience retention, and seamless coordination across production, marketing, PR, digital, and internal teams. The role focuses on delivering on-air content, effective promotional assets, and smooth execution within tight timelines while maintaining the channel’s creative and brand standards.

Key Responsibilities::
1. Content Development & Creative Supervision

• Oversee creative execution of assigned fiction shows from development to telecast.

• Conduct detailed, minute-by-minute episode analysis post-launch to assess pacing, storytelling, and audience engagement.

• Provide clear, actionable feedback to Production Houses (PHs) to strengthen narrative flow, content quality, and viewer retention.

• Ensure strong segments, precaps, and upcoming content to maintain appointment viewing.

• Regularly contribute production-friendly script, edit, and storytelling ideas across shows.

• Review original versions of acquired shows and manage episode acquisition and creative adaptation.

• Oversee dubbing, editing, and packaging of regional content for Hindi markets, ensuring quality and consistency.

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2. Stakeholder Collaboration (OAP, PR & Marketing)

• Generate creative ideas for promos, PR initiatives, digital promotions, break bumpers, and on-air packaging.

• Actively contribute to promo execution, including inputs on styling, costumes, visuals, and overall presentation.

• Ensure timely delivery of promos through effective coordination with marketing, on-air promotions, digital, and external vendors.

• Play a key role in launch planning and execution and maintain constant communication with internal teams during launch phases to ensure alignment and timely execution.

• Support sustained promotional momentum through continuous content updates and creative briefings.

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3. Production House & Set Coordination

• Maintain strong working relationships with Production Houses to ensure adherence to timelines and creative expectations.

• Conduct regular visits to sets and edit rooms to monitor progress and resolve issues proactively.

• Organize story and screenplay meetings with PHs to align creative vision.

• Manage artist coordination professionally to avoid delays in shoots and promotional activities.

• Be present on set for key shoots and promos to ensure quality and smooth execution.

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4. Competitive Tracking & Performance Focus

• Track ongoing competition and internal shows to identify content strengths, weaknesses, and opportunities.

• Edit and package promos highlighting key narrative moments to drive tune-in and improve GRPs, particularly in non-prime slots.

• Contribute creatively to improving performance and viewership across assigned time bands.

Key Skills & Competencies::
• Strong creative judgment and storytelling ability

• Excellent coordination and communication skills

• Ability to work under intense deadlines and high-pressure environments

• Deep understanding of promo creation, content packaging, and audience retention

• Strong stakeholder management with PHs, artists, vendors, and internal teams

Experience & Qualification::
• Comes with 5-8 years of experience and should have worked for Television.

• Proven track record of managing show launches, ongoing fiction properties, and promotional campaigns

• Bachelor’s/Master’s degree in Mass Communication, Media Studies, Film & Television Production, Journalism, Advertising, or a related field

About Us:

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.