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Senior Print Designer - Topshop

ASOS

London, England, United Kingdom permanent

Posted: March 19, 2026

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Quick Summary

Design and develop high-quality print designs for the TOPSHOP and TOPMAN brands, working closely with cross-functional teams to drive brand growth and increase revenue.

Job Description

TOPSHOP and TOPMAN are iconic British fashion brands with 60 years of heritage. Headquartered in London, the Brands have over 2 million customers across the globe through the ASOS platform and generate brand sales of c£200m. Our mission is to unlock the best of fashion for everyone, with creativity and innovation at our core.   

Following the formation of a Joint Venture between ASOS and HEARTLAND in October 2024, ASOS is creating a standalone cross-functional team within ASOS which is dedicated to unlocking the huge growth potential of the TOPSHOP and TOPMAN brands. The brands will now benefit from ASOS infrastructure and resources while enjoying the creative freedom and agility of standalone brands.    

The next 12 months for TOPSHOP and TOPMAN will see the expansion of the brands’ offline and online retail presence with the launch of Topshop.com and new wholesale partnerships.

THE ROLE

The Senior Print Designer ensures that we have directional prints and are pivotal to the drive the Topshop brand aesthetic. As a Print Designer, you will be working within a highly creative team focused on directional & speed to market print and graphics. The role is hands-on requiring excellent technical skills and a sharp eye on trends and newness. If you love fashion print and graphics design, researching the latest trends and want to be part of a fast-paced fashion forward design team this could be the role for you.

THE TEAM

ASOS is one of the UK’s top fashion and beauty destinations, expanding globally at a rapid pace. Our values are to be authentic, brave and creative, and we live and breathe these in everything we do.

The Topshop Design Team look for inspiration all around the world, along with street style, vintage shopping, music, art, the catwalk and all things creative, to design the latest product for the range. It’s all about newness and finding and designing the most exciting product for our 20-something customer, whatever their style.

You will be… 

• Researching, directing, and designing the Topshop print and graphics areas
• You will have a strong ability to identify key print trends and print big deals for the season
• You’ll draw influences from a wide range of sources – from Instagram micro trends through to seasonal global trends and catwalks - and will drive print newness through the ranges always thinking about customer segments and end uses
• Offering constant quick response print newness to the design and buying teams. You will demonstrate excellent agility, identifying trends and delivering them at speed
• You’ll also have a good knowledge and understanding of working with print studios and print mills, along with excellent colour and fabric knowledge
• Working closely with our in-house design team, you will have responsibility for your own departments alongside the relevant clothing designers
• Reacting to sales information you will be responsible for designing commercially relevant fashion-forward prints, updating best sellers and ensuring newness at all times
• You should be organised and focused, adhering to the critical path to meet deadlines, ensuring product is developed within the relevant timeframe
• Able to build relations with suppliers and advising factories on any necessary direction or print techniques
• Proactive in identifying departmental print needs and helping to drive newness and problem solve for the areas you are responsible for
• Adept at Sourcing a from Topshop archive and vintage prints for inspiration through shopping trips and researching
• Travelling for inspirational and comparative trends in print and graphics direction and the ability to produce comparative print and graphic trend reports
• Working with our Design teams to create editorial prints and delivering brand USP.

We’d love to meet, someone with…

• Computer Skills: Photoshop, Illustrator, CAD
• Hand painting skills
• Previous experience in designing for an aspirational brand or a similar High Street Retailer
• Previous experience working across all print categories with a strong graphics focus
• Previous experience of working with both Far East, Indian and European suppliers
• Strong commercial handwriting and understanding of the Topshop brand and Customer
• Fashion forward-thinking and directional trend print eye
• Manages themselves in a professional manner at all times and keeps all information belonging to the company confidential
• Brilliant time management and resilience
• Highlights problems and suggests solutions, seeking practical ways to overcome barriers and remaining calm under pressure
• Ability to communicate confidently, effectively and appropriately with colleagues, suppliers, wider team & senior management
• Ability to drive the Print direction and strategy of the Print department
• Willingness to travel in the UK and abroad for development meetings and inspirational purposes

BeneFITS’ 

• Employee discount (hello ASOS discount!) 
• Employee sample sales 
• 25 days paid annual leave + an extra celebration day for a special moment 
• Discretionary bonus scheme 
• Private medical care scheme 
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits 
• Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role 

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