Senior PR Manager - Vietnam

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Binance is seeking a Senior PR Manager to lead public relations and communications for Vietnam, one of the most important and high-potential crypto markets in Southeast Asia.

This role will own the end-to-end PR strategy for Vietnam, including media relations, thought leadership, issues management, and regulatory-sensitive communications.

The ideal candidate is a seasoned local PR leader with deep Vietnam media relationships, strong judgment in complex regulatory environments, and the ability to elevate Binance’s credibility and trust in the market.

Responsibilities::
• Vietnam PR Strategy & Market Leadership:
• Own and execute Binance’s PR and communications strategy for Vietnam, aligned with global positioning and regional priorities.
• Shape Binance’s long-term reputation, trust, and public narrative in the Vietnam market.
• Provide strategic counsel to regional and global stakeholders on Vietnam-specific communications risks and opportunities.

• Media Relations & Thought Leadership:
• Build and maintain strong relationships with top-tier Vietnamese media, including business, financial, tech, and mainstream outlets.
• Secure high-impact coverage through interviews, features, commentary, and executive profiling.
• Position Binance and its leadership as credible voices on crypto, blockchain innovation, financial literacy, and responsible adoption.

• Regulatory-Aware & Risk-Sensitive Communications:
• Work closely with Legal, Compliance, and Policy teams to ensure all communications are accurate, compliant, and appropriate for Vietnam’s regulatory landscape.
• Support communications related to regulatory developments, enforcement news, or policy discussions in a calm, factual, and responsible manner.
• Lead or support issues and crisis communications when required.

• Campaigns, Announcements & Market Activation:
• Lead PR execution for product launches, partnerships, campaigns, and corporate announcements in Vietnam.
• Ensure messaging is locally relevant while remaining consistent with regional and global narratives.
• Coordinate closely with Marketing, Social, Community, and Global PR teams.

• Agency & Stakeholder Management:
• Manage local PR agencies and external partners, ensuring high quality, consistency, and accountability.
• Act as the main PR point of contact for Vietnam-related initiatives across internal teams.
• Advise senior leadership and spokespeople on media strategy and positioning.

• Measurement & Reporting:
• Track PR performance including media coverage quality, sentiment, share of voice, and message pull-through.
• Deliver regular performance reports with insights and recommendations.

Requirements: :
• Experience & Background:
• 8–12+ years of experience in public relations, communications, or corporate affairs.
• Strong background in finance, fintech, technology, crypto, or other regulated industries.
• Proven experience managing Vietnam media and stakeholder relationships at a senior level.
• Experience handling sensitive or high-risk communications is strongly preferred.

• Skills & Competencies:
• Excellent storytelling, writing, and media engagement skills.
• Strong judgment and calm decision-making under pressure.
• Strategic thinker with hands-on execution capability.
• Strong stakeholder management and cross-functional collaboration skills.
• Bilingual English/Vietnamese is required to be able to coordinate with overseas partners and stakeholders.

• What Success Looks Like:
• Binance is recognized as a credible, responsible, and trusted brand in Vietnam.
• Strong, consistent top-tier media presence with positive or neutral sentiment.
• Clear, compliant communications that effectively navigate regulatory complexity.
• High confidence from regional and global leadership in Vietnam PR execution.

Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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