Senior Portfolio Manager cum Business Development

About Syngenta

At Syngenta Crop Protection, we're pioneering solutions that safeguard global food security while championing sustainable agriculture. As a world market leader headquartered in Switzerland, we empower farmers with innovative crop protection technologies that defend against nature's toughest challenges. We unite advanced science with digital solutions to develop intelligent crop protection that maximizes yields while minimizing environmental impact. Join our mission of revolutionizing plant protection from seed to harvest.

Role purpose

• Develop and pursue execution marketing strategy in NPI, new opportunities in Syngenta Vietnam to accelerate growth sustainably.
• Ensure the development and execution of effective brand plans for The Category in Vietnam, ensure effective briefing of the campaign team on brand strategies and direction as key input to the campaign planning process; get buy-in from the Syngenta sales team
• Drive company third party business strategy, including but not limited to exploring and identifying opportunity, developing long term plan and implementing plan (both in-licensing and out-licensing), to maximize Syngenta AI footprint and market share in Vietnam.
• Uplift marketing capability to the next level together with Head of Marketing
• Develop and contribute to execution of the products strategy and tactics that maximize overall profitability of focused categories and products (FCP) across the 5-year planning period & beyond.
• Champion PLCM processes, together with Portfolio Manager providing and implementing lifecycle strategies

Accountabilities

1. Strategy and Business accountabilities

• Develop 5-year marketing strategy for profitable and sustainable growth for Syngenta Vietnam, and getting consensus on priorities and resource plans (with APAC Marketing team, Vietnam Marketing, Sales, Finance and P&S team)
• Drive company third party business strategy, including but not limited to exploring and identifying opportunity (both in Vietnam and global), developing long term plan and implementing plan (both in-licensing and out-licensing), to maximize Syngenta AI footprint and market share in Vietnam.
• Drive, together with Head of Marketing, marketing capability, competency and disciplinary for Syngenta Vietnam marketing team.
• Active Product Lifecycle Management (PLCM) of existing portfolio and New Product Introductions (NPI), providing direction and coordinating activities across functions including Development, Supply, Customer Marketing, Finance and Sales in order to maximize profitable product life.
• Ensure the development and execution of effective brand plans for FCP in Vietnam, ensure effective briefing of the campaign team on brand strategies and direction as key input to the campaign planning process; get buy-in from the Syngenta sales team
• Maintain 2 year rolling product volume and revenue forecast as part of the monthly Sales & Operations Planning (S&OP) process for FCP
• Contribute in territory / country operation and governance processes when required (S&OP, DnA, iPlan, Portfolio Development Cycle (PDC), Country Leadership Team (CLT), Marketing Leadership Team (MLT), Portfolio Leadership Team (PLT), Price Steering Committee (PSC))
• Act as champion for FCP in Vietnam and with the APAC organization when necessary.

2. Product & Campaign Management Accountabilities

• As a member of Portfolio Leadership Team, lead and manage in cross function coordination
• Monitor market intelligence, bringing actionable customer insight into portfolio strategy and marketing plan
• Develop and drive implementation of product strategies (NPI and PLCM) including market and customer segmentation, product positioning, pricing and go-to-market plans through creation of Brand Plans and management of the end to end process in commercial launches for FCP
• Effectively brief the Campaign team to ensure the creation of a clear marketing communications strategy for the portfolio (e.g., media mix, budget allocation across services, etc.)
• Work closely with Campaign Team to plan and deliver effective marketing campaigns driving their execution through the Sale Team and monitoring its effectiveness in timely manner.
• Manage product life cycle (including phase out) and product-related issues by coordinating with CPD and cPLT and rPLT.
• Develop and execute product pricing strategy (value, transactional, commercial offers)
• All employees must take personal responsibility and co-operate in preventing harm to themselves, others and the environment. This can be achieved by complying with Syngenta’s work instructions, policies and procedures and actively supporting and contributing to the ongoing development of HSE standards.

Critical knowledge

• Preferable but not limited to marketers in FMCG with complex brand and product portfolio management experience
• Strategic thinking and business acumen
• Crops and agronomy knowledge is a plus

Critical experience

• 10 years in leading marketing position
• Experience in portfolio and brand development and management.
• Lead and drive successfully marketing and commercial organization with great track records

Critical technical, professional and personal capabilities

• Clarity on purpose
• Strong leadership
• Financial and business acumen
• Strategic thinking
• Influencing and negotiation skills
• Communication and presentation skills
• People/team management
• Program/ project management
• Anticipates changes in the market and adjusts strategies accordingly
• Designs effective product life cycle management strategy and brand strategy
• Understand market dynamics and competitive environment and translate it into strategy.
• Stay connected with target consumer

• Frequent market visit travel
• Some international travel required

Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. 

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