Senior Planner

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Job Title: Senior Planner

Reports To: Manager, Clients

Function: Clients

Location: Hong Kong

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Role Summary and Impact

WPP Media Hong Kong is seeking an experienced Senior Planner to join our client team. In this role, you will take ownership of media plan development and client communication. You will be responsible for translating client objectives into strategic, integrated media plans, presenting them confidently, and driving campaign performance through insightful analysis and optimization.

Core Responsibilities:

Strategic Media Planning: Lead the development of integrated media strategies and plans, providing clear strategic rationale and aligning recommendations with client business objectives.

Client Relationship Management: Act as a primary day-to-day client contact, building trusted relationships, leading client meetings, and presenting media plans and performance reviews.

Campaign Optimization & Insights: Drive in-depth campaign analysis, delivering actionable insights and strategic recommendations for optimization to improve performance and achieve client KPIs.

Team Mentorship: Guide and support Media Executives and Planners, reviewing their work to ensure accuracy and quality, and fostering their professional development.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

· Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

· Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

· Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Required Skills & Experience:

· 3+ years of experience in media planning, with a proven track record of developing and executing successful campaigns.

· In-depth knowledge of the full media ecosystem, including digital and offline channels.

· Strong strategic thinking and problem-solving abilities.

· Excellent presentation and client management skills, with the ability to articulate complex strategies clearly.

· Proven ability to work independently, manage multiple projects, and take ownership of deliverables.

· Experience in guiding or mentoring junior team members.

· Fluent in written and spoken English and Cantonese; Mandarin is a plus.

Desired Skills & Experience:

· Experience working in a matrixed organization.

· Knowledge of WPP Media brands and capabilities.

· Experience contributing to new business pitches.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require flexibility, please discuss this with the hiring team during the interview process.

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